As a proven digital strategist, I combine leadership and evidence-based decision making to grow the business. I consult on consumer insight-driven marketing, analytics and optimization of POEM (paid, owned and earned media), and creating custom measurement solutions.
Specialties: Online marketing, web intelligence, web analytics, Knowledge Management, KPI benchmarking, statistical modeling, eCommerce, social media, managing and growing talent, Omniture, Google Analytics, WebTrends, Radian6, Netbase, Sysomos, Social Business Index, Dachis Group, Adobe Online Marketing Suite, Facebook Insights, SocialGraph, KnowledgeGraph, other graph data, Nielsen (OCR, XCR, OBE), and Comscore (VCE).
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