Mike Abel: Chief Executive Partner and co-founder of M&C SAATCHI ABEL, South Africa.
Welcome to my blog: I hope you enjoy the articles and observations. Please feel free to comment and share thoughts and ideas.
About me:
I have been in the advertising industry for over 20 years. After studying marketing and advertising for 5 years, I set up a small agency in Port Elizabeth (my home town) specializing in advertising on the rear windows of taxis using contravision. This was in 1988 when nobody else was doing it! Unfortunately I was conscripted and whilst in the army, other firms took that space.
I started my formal career at The White House, DDB in Cape Town, South Africa. After a ye
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