Mike Baird has 30 years of high-tech hands-on executive engineering and marketing management experience. Co-authors Baird and Swanson are associates in the Los Altos Incubator firstonline.com where aspiring entrepreneurs seek expert advice. He was recently a vice president of engineering for Ask Jeeves' ask.com -- one of the most successful IPOs in history, and a top five search site on the Internet today. Baird was the Chief Technology Officer for Snap-on Incorporated, a $2 billion Fortune 500 corporation, and served as the vice president of marketing and engineering in several venture capital-funded start-ups. He has a PhD in Information and Computer Science from Georgia Tech, an u...
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