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Pursuing a Better
Investment Experience
Last updated: March 2015

In US dollars. Global electronic order book (largest 50 exchanges). Source: World Federation of Exchanges.
1. Embrace Market Pricing
The market is an effective
information-processing machine.
Millions of participants buy
and sell securities in the world
markets every day, and the
real-time information they bring
helps set prices.
1
World Equity Trading in 2014

Beginning sample includes US equity mutual funds as of the beginning of the 15-year period ending December 31, 2014. Survivors are funds that were still in existence as of December 31, 2014. Non-survivors
include funds that were either liquidated or merged. Outperformers are funds that survived and beat their respective benchmarks over the period. Past performance is no guarantee of future results.
Data Source: The US Mutual Fund Landscape 2015, Dimensional Fund Advisors. US-domiciled mutual fund data is from the CRSP Survivor-Bias-Free US Mutual Fund Database, provided by the Center for
Research in Security Prices, University of Chicago. Benchmark data provided by MSCI, Russell, and S&P. MSCI data © MSCI 2015, all rights reserved. Russell data © Russell Investment Group 19952015, all
rights reserved. S&P data provided by Standard & Poor’s Index Services Group. Benchmark indices are not available for direct investment. Their performance does not reflect the expenses associated
with the management of an actual portfolio. Mutual fund investment values will fluctuate, and shares, when redeemed, may be worth more or less than their original cost. Diversification neither
assures a profit nor guarantees against a loss in a declining market.
2. Don’t Try to Outguess the Market
The market's pricing power
works against mutual fund
managers who try to outsmart
other participants through stock
picking or market timing.
As evidence, only 19% of
US equity mutual funds have
survived and outperformed
their benchmarks over the
past 15 years.
2
US Equity Mutual Fund Performance

The graph shows the proportion of US equity mutual funds that outperformed and underperformed their respective benchmarks (i.e., winners and losers) during the initial 10-year period ending December 31,
2009. Winning funds were reevaluated in the subsequent five-year period from 2010 through 2014, with the graph showing winners (outperformers) and losers (underperformers). Fund count and percentages
may not correspond due to rounding. Past performance is no guarantee of future results. Data Source: The US Mutual Fund Landscape 2015, Dimensional Fund Advisors. US-domiciled mutual fund data is
from the CRSP Survivor-Bias-Free US Mutual Fund Database, provided by the Center for Research in Security Prices, University of Chicago. Benchmark data provided by MSCI, Russell, and S&P. MSCI data ©
MSCI 2015, all rights reserved. Russell data © Russell Investment Group 1995–2015, all rights reserved. S&P data provided by Standard & Poor’s Index Services Group. Benchmark indices are not available
for direct investment. Their performance does not reflect the expenses associated with the management of an actual portfolio. Mutual fund investment values will fluctuate, and shares, when
redeemed, may be worth more or less than their original cost. Diversification neither assures a profit nor guarantees against a loss in a declining market.
3. Resist Chasing Past Performance
Some investors select mutual
funds based on past returns.
However, funds that have
outperformed in the past
do not always persist as winners.
Past performance alone provides
little insight into a fund’s ability to
outperform in the future.
3
Do Outperforming US Equity Mutual Funds persist?

In US dollars. Indices are not available for direct investment. Their performance does not reflect the expenses associated with the management of an actual portfolio.
US Small Cap Index is the Fama/French US Small Cap Index; US Large Cap Index is the Fama/French US Large Cap Index; Long-Term Government Bonds Index is 20-year US Government Bonds; Treasury
Bills are One-Month US Treasury bills; Inflation is the Consumer Price Index. Fama/French Data provided by Fama/French. Eugene Fama and Ken French are members of the Board of Directors for and provide
consulting services to Dimensional Fund Advisors LP. Bonds, T-bills, and inflation data © Stocks, Bonds, Bills, and Inflation Yearbook™, Ibbotson Associates, Chicago (annually updated work by Roger G.
Ibbotson and Rex A. Sinquefield). Past performance is no guarantee of future results.
4. Let Markets Work for You
The financial markets
have rewarded long-term
investors. People expect
a positive return on the capital
they supply, and historically, the
equity and bond markets have
provided growth of wealth that
has more than offset inflation.
4
Growth of a US Dollar, 1926-2014
(Compounded monthly)

Diversification does not eliminate the risk of market loss. Relative price as measured by the price-to-book ratio; value stocks are those with lower price-to-book ratios.
Profitability is a measure of current profitability, based on information from individual companies’ income statements.
5. Consider the Drivers of Returns
Academic research has
identified these equity and
fixed income dimensions,
which point to differences
in expected returns.
These dimensions are
pervasive, persistent, and
robust and can be pursued
in cost-effective portfolios.
5
Dimensions of Expected Returns

6. Practice Smart Diversification
Diversification helps reduce
risks that have no expected
return, but diversifying within
your home market is not
enough. Global diversification
can broaden your investment
universe.
6
S&P/TSX Composite, 1991‒2014
Canadian Model Equity Index Portfolio
Globally Diversified Portfolio, 1991‒2014
Global Model Diversified Equity Index Portfolio
In Canadian dollars. Portfolios are for illustrative purposes only. Diversification neither ensures a profit nor guarantees against loss in a declining market.
Globally Diversified Portfolio is equally weighted with the following asset groups: Canadian (Large, Small, and Value); US (Large and Value); US Real Estate; International (Large and Value); and Canadian Fixed
Income. Index descriptions: Canadian Large Cap is the S&P/TSX Composite Index; Canadian Small Cap is the MSCI Canada Small Cap Index (gross dividends), January 1999–present, and Barra Canada Small
Cap Index for December 1998 and before; Canadian Value is the MSCI Canada IMI Value Index (gross dividends) for June 1998–present, and Barra Canada Value Index for May 1998 and before; US Large Cap
is the S&P 500 Index; US Value is the Russell 3000 Value Index; US Real Estate is the Dow Jones US Select REIT Index; International Large Cap is the MSCI EAFE Index (net dividends); International Value is
the MSCI EAFE Value Index (net dividends); and Canadian Fixed Income is the FTSE TMX Canada Universe Bond Index. S&P/TSX data provided by S&P/TSX. MSCI data © MSCI 2015, all rights reserved.
Canadian Barra data provided by MSCI Barra. S&P data provided by Standard & Poor’s Index Services Group. Russell data © Russell Investment Group 1995–2015, all rights reserved. Dow Jones US Select
data provided by Dow Jones Indexes. FTSE data published with the permission of FTSE. Indices are not available for direct investment. Their performance does not reflect the expenses associated with the
management of an actual portfolio. Past performance is not a guarantee of future results. Indices are not available for direct investment. Their performance does not reflect the expenses associated with
the management of an actual portfolio. Past performance is not a guarantee of future results.
Date range selected for the model portfolios is the longest common time series of whole years of data available. Rebalanced quarterly. Not to be construed as investment advice. Returns of model portfolios are
based on back-tested model allocation mixes designed with the benefit of hindsight and do not represent actual investment performance.

In Canadian dollars. Chart is for illustrative purposes only. Diversification neither ensures a profit nor guarantees against loss in a declining market. Index descriptions: Canadian Large Cap is the
S&P/TSX Composite Index; Canadian Small Cap is the MSCI Canada Small Cap Index (gross dividends), January 1999–present, and Barra Canada Small Cap Index for December 1998 and before; Canadian
Value is the MSCI Canada IMI Value Index (gross dividends), June 1998–present, and Barra Canada Value Index for May 1998 and before; US Large Cap is the S&P 500 Index; US Value is the Russell 3000
Value Index; US Real Estate is the Dow Jones US Select REIT Index; International Large Cap is the MSCI EAFE Index (net dividends);International Value is the MSCI EAFE Value Index (net dividends); and
Canadian Fixed Income is the FTSE TMX Canada Universe Bond Index. S&P/TSX data provided by S&P/TSX. MSCI data © MSCI 2015, all rights reserved. Canadian Barra data provided by MSCI Barra. S&P
data provided by Standard & Poor’s Index Services Group. Russell data © Russell Investment Group 1995–2015, all rights reserved. Dow Jones US Select data provided by Dow Jones Indexes. FTSE data
published with the permission of FTSE. Indices are not available for direct investment. Their performance does not reflect the expenses associated with the management of an actual portfolio. Past
performance is not a guarantee of future results.
7. Avoid Market Timing in Your Portfolio
You never know which market
segments will outperform from
year to year. By holding a globally
diversified portfolio, investors
are well positioned to capture
returns wherever they occur.
7
Annual Returns by Market Index

For illustrative purposes only.
8. Manage Your Emotions
Many people struggle to separate
their emotions from investing.
Markets go up and down.
Reacting to current market
conditions may lead to making
poor investment decisions at the
worst times.
8
Reactive Investing in a Market Cycle

For illustrative purposes only.
9. Don’t Confuse Entertainment with Advice
Daily market news and
commentary can challenge your
investment discipline. Some
messages stir anxiety about the
future while others tempt you to
chase the latest investment fad.
When tested, consider the source
and maintain a long-term
perspective.
9

Diversification does not eliminate the risk of market loss. There is no guarantee investment strategies will be successful. For illustrative purposes only.
10. Focus On What You Can Control
A financial advisor can
create a plan tailored to
your personal financial needs
while helping you focus on
actions that add value.
This can lead to a better
investment experience.
10

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Pursuing a Better Investment Experience

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