My career started in Life Sciences with sales & marketing roles at Boehringer Mannheim, Roche and AVL Medical Instruments. It was during this time I was introduced to the world of customer relationship management. It was the early stages of the industry we know today, in fact it was called simply contact management and sales force automation at the time. I was part of the selection team at Roche as well as one of the users of our selected system. It is that early experience that shined the light on how the power of technology can transform an organization. This early success solidified my focus on what has now become an $18 Billion a year industry.
That hands on experience led me further...
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