Mike Lesczinski is the public relations manager for Excelsior College and communications chair for the Capital Region Chapter of the Public Relations Society of America (PRSA). Before entering the world of higher education, Mike managed successful PR and social media campaigns—securing feature stories in the Wall Street Journal, Fox News, Barron’s, Popular Science and Wired, among a host of other high-tier outlets—while working at Portfolio PR Group in Saratoga Springs. Prior to agency life, Mike handled communications for four New York State legislators and managed several State Assembly and local campaigns. He blogs on public relations best practices, strategies and insights at www.