Content & Format of Meetings for GenY, Mady Keup
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This document summarizes research into the content and format preferences of Generation Y for meetings and events. Interviews were conducted with meeting planners and an online survey of alumni was used to understand Gen Y attitudes. Key findings included that Gen Y prefers a more visual and interactive format for shorter conference sessions, and places more importance on the destination when choosing a meeting. They also prefer crowdsourcing ideas and content. The document concludes with contact information for the business school where the researchers are based.
Content & Format of Meetings for GenY, Mady Keup
- 1. Content & Format of Meetings for GenY Mady Keup SKEMA Business School France Co-authors: Rob Davidson, Marine Castel, Audrey Moreno
- 3. The modern meeting&event No more homogeneity among delegates Technology enabler and democratic force Beyond information The new dynamics of networking Logistics is important but
- 5. How Adults Learn (Ramsborg and Tinnish, 2008)
- 6. The Big Debate Digital Natives VS Digital Immigrants Source: Mark Prensky, 2001
- 7. What and How We Researched The What: o Attitudes of modern delegates to participation at meetings and their wishes for content, design and involvement. The How: o Indepth structured interviews with 4 meeting planners from China, Switzerland, UK and USA o Online questionnaire to SKEMA alumni delivered through email and various social media
- 8. And heres what we found
- 9. So what does this mean in practice?
- 10. Those Y-ers Crowdsourcing - 63% vs 39% Visual - 91% vs 65% Destination major criteria 70% vs 42% Short conference sessions 68% vs 46%
- 11. Hvala! SKEMA Business School 6 campuses France, USA, China, Morocco Courses taught in English MSc in Strategic Event Management & Tourism Management