Professional Summary
I have held management and senior leadership roles in Search Marketing (PPC/SEM, SEO, SMO) and Analytics across a full spectrum of News Corp (NWS) subsidiaries. By being in search strategy I have been involved in product development, product management, marketing, editorial and IT decision-making across a wide spectrum of industries.
As arguably the largest media empire in the world, News Corp gave me hands-on Search Marketing experience in highly competitive verticals such as:
-News
-Automotive
-Employment
-Property
-Sports
-Local search.
I have also worked with some of the largest online brands in the world including eBay and Google in the use of analytics. Furthe
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