• Develops, delivers and leads global social media strategy;
• Oversees audience engagement and relationship building with influencers in all social channels;
• Ensures company reputation is reflected accurately through social channels – partners with PR and the larger global marketing organization to facilitate this;
• Collaborates with marketing leadership to build strategies for compelling content;
• Oversees the planning of social content, including idea generation, usage guidelines, message mix, and scheduling to drive content to the right audience at the right time;
• Develops comprehensive social media reporting and measurement standards;
• Develops, socializes ...