I want to make stuff people care about, because that's more powerful than making people care about stuff.
Like all good creatives it began with a Civil Engineering degree.All creativity requires resistance, mine just happened to be four years of soil, steel and shit. Yes, actual shit. It turns out designing a sewage works has only been useful once in my life, but that’s for another time.
After graduating I decided I never wanted to do anything boring again and set about pursuing a creative career. There’s nothing quite like the mundane to spark a change.