What's Love Got To Do With It?

Jul 22, 20150 likes330 views

Not much. The greatest challenge of our time isn’t competing for affection but for attention. We are bombarded with content everyday, so how can brands stand out and more importantly grow?

WHAT’S
LOVE
GOT
TO DO
WITH IT?
Matt Rennie

72% OF
COKE
DRINKERS
ALSO
DRINK
PEPSI
(TNS IMPULSE, 2014)

WHILE 64%
OF BRANDS
THINK THEY
VISIT TO
FEEL PART
OF A
COMMUNITY

MIGHT
AS WELL
FACE IT
WE’RE
ADDICTED
TO LOVE
(LAST ONE I PROMISE)

AND
WE’VE GOT
A SERIOUS
FIGHT ON
OUR HANDS

FROM 12
SECONDS IN
2000 THE
AVERAGE
ATTENTION
SPAN IS NOW
8 SECONDS

��
��

A
GOLDFISH
HAS AN
ATTENTION
SPAN OF
9 SECONDS

��
��

‘GETTING
INFORMATION
OFF THE
INTERNET
IS LIKE TAKING A
DRINK FROM A
FIRE HYDRANT’

��
��
(MITCHELL KAPOR)

BEING
NOTICED IS
THE SINGLE
BIGGEST
CHALLENGE
WE FACE
TODAY

��
��

MAKE
THINGS
PEOPLE
CARE
ABOUT
MAKE
PEOPLE
CARE
ABOUT
THINGS
>

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