Not much. The greatest challenge of our time isnt competing for affection but for attention. We are bombarded with content everyday, so how can brands stand out and more importantly grow?
The Truth About Cross-Device Marketing & MillennialsNeustar, Inc.
油
Identity matters across the different devices millennials use because marketers want to be relevant and connect with the right people at the right time across the customer journey. But many online retailers are hampered by ineffective data integrations, audience targeting, ad buys and measurement. Here you'll discover how to track consumer identity across devices and what this can bring to your cross-device campaign results.
Presented at IRCE in Chicago, IL, on June 3, 2015 by Neustar CMO Lisa Joy Rosner and Lenovo VP & GM of E-Commerce, Ajit Sivadasan. For more info, please visit: neustar.biz.
This document discusses trends in the connected consumer across North America, Latin America, and Mexico. It notes that consumers globally are increasingly connected via internet and mobile access. Consumer values, behaviors and concerns show many similarities across regions, with a focus on health, family, and jobs/economy. However, populations are becoming more polarized, with differing abilities to afford basics or spend freely. Effective marketing must recognize this divide and find ways to reach diverse consumers through both traditional and newer digital media. Innovation, quality, and relevance remain key to engaging today's connected consumers.
Digital Addiction: The Greatest Mental Health Crisis of the Next Decade? James Kelly
油
A statistical and theological exploration of digital addiction. This is a presentation by James Kelly, Founder and Director of FaithTech.ca presented in April 2017. For more background and questions, contact James Kelly at www.faithtech.ca
The Internet of Things is making Hi-Def Marketing a reality. Get ready to amaze tomorrow's customers today.
Hi-Def Marketing is a presentation by Lisa Joy Rosner, CMO, Neustar. The presentation was given at Lenovo Global Web Summit in Morrisville, North Carolina on February 25, 2015.
Are you curious about what is going to happen in the future of the digital fundraising space? You're in luck! Rallybound and Charity Dynamics presented a live webinar, Digital Fundraising: Its Impact and Future on February 10th, 2015 and we've recorded it for you.
Digital Fundraising: Its Impact and FutureJoe Magee
油
The document discusses the results of a survey of 133 nonprofit professionals about their views on how digital fundraising will change over the next 10 years. Key findings include that respondents believe more than 30% of donations will come through digital channels by 2025, social media's role in fundraising will increase, and smartphones will have the biggest role in digital fundraising. The document recommends that nonprofits innovate with new technologies, make the most of social media, optimize for mobile experiences, and focus on donor engagement.
1. The document outlines the curriculum for Hyper Island, a digital media and design school that focuses on lifelong learning, being real world ready, and leading change.
2. The 6 month program covers topics like design thinking, technology, business, and leadership through hands-on projects and a capstone work-based project.
3. It includes an introductory "Way Week" focusing on developing a manifesto, followed by modules on creativity, design thinking, technology and data, business transformation, startups, and leadership that use exercises and references to teach practical skills.
I wrote this piece during my time at Hyper Island as a manifesto - both for Hyper Island and for me personally. The Hyper Way is a set of principles and guidelines that I try to live by and believe is a recipe for success.
El documento habla sobre el coolhunting o caza de tendencias. Explica que los coolhunters son profesionales que observan e identifican nuevas tendencias detectando se単ales del mercado y las necesidades de la sociedad. Su trabajo se basa en observar a personas innovadoras y predecir qu辿 tendencias ser叩n populares. Tambi辿n describe algunas tendencias en el comportamiento de los consumidores y ejemplos de campa単as donde los consumidores participan.
ACTUALIZACIN 2014: Algunos datos pueden estar obsoletos, debido a que fueron recopilados el a単o 2012, adem叩s de que el t辿rmino Coolhunting ya no es novedad hoy en d鱈a, pero de todas maneras, dejar辿 la presentaci坦n a modo de referencia y consulta.
Diego.
Presentaci坦n de mi grupo en mi universidad acerca del Coolhunting y la caza de tendencias.
Nota: Las im叩genes son propiedad de sus autores, no nos apropiamos de ninguna de ellas ni estamos haciendo uso indebido, solo educacional.
--
(It's on spanish only, sorry)
An old presentation we did for a class called "Persuasive communication". It goes through what is Coolhunting and how trends work. It might be really outdated as in for 2014, since coolhunting is not such a big deal anymore, but anyways, it's the most complete resource that we could compile for that work.
O documento descreve o que 辿 cool hunting, que envolve observar tend棚ncias atuais para antecipar comportamentos futuros. Isso 辿 feito por meio de an叩lises de informa巽探es na web, viagens, ambientes e mercados para destacar tend棚ncias significativas. O objetivo 辿 prever resultados 炭teis para o futuro depois de um longo trabalho de observa巽達o, decifra巽達o e an叩lise de dados.
El documento describe el coolhunting y c坦mo puede ayudar a las peque単as y medianas empresas y emprendedores. Explica que el coolhunting identifica tendencias observando a grupos de personas, y que esta informaci坦n puede usarse para crear nuevos productos y servicios, comprender las necesidades de los clientes, y proyectar escenarios de negocio futuros. Tambi辿n describe c坦mo los consumidores de hoy son m叩s informados e influyentes, y c坦mo el coolhunting puede aplicarse a trav辿s de programas en Elisava para ayudar a las empresas.
1. Social media is moving from niche early adopters to mainstream use.
2. When social media is misused by "posers, miscreants, and felons" it can have negative consequences for companies and their brands.
3. CEOs are taking on new roles in directly engaging with customers and other stakeholders on social media, which allows for more authentic conversations but also requires careful management of their personal brands.
This presentation is a roundup of emerging consumer behaviors and innovations most likely to shape industries over the next couple of years. There are good reasons to be optimistic about the future. As the digital world continues to rapidly evolve, industries are seeing both disruption and vast potential for growth. This presentation examines not just possibilities for new digital companies, but also powerful new opportunities for more traditional outlets.
Infographic: U.S. Fundraising Operations: Facts, Figures & InsightsCDS Global, Inc.
油
In a recent white paper, Fundraising Operations: Making Every Dollar Count, several nonprofit executives gathered for a lively roundtable discussion about challenges, best practices and efficiencies in fundraising operations. This infographic features 油a visual representation of the participants 油comments, along with supporting 油industry statistics and research.
This beautifully made deck has inspired me over the last couple of years. Great insights on marketing communication, media and brand building.
Disclaimer: I have no rights over this material and share this for non commercial use.
Koann Vikoren Skrzyniarz - Susteinable Life Media - painel 3Unomarketing
油
This document discusses the impacts of technology and transparency on brands. It notes that sharing information with stakeholders can increase an organization's momentum. It also addresses how companies deal with consumers rapidly expressing opinions online and whether social media is being used correctly by companies. The document provides background on Sustainable Life Media, its mission to change the world through better brands, and serving a community of sustainable business leaders. It discusses topics like the empowered technology generation, consumers wanting greener and more purpose-driven products, and the importance of listening, authenticity and letting go of rigid messaging on social media.
This document discusses how brands can leverage social media and employee advocacy to proliferate their brand. It notes that with over 2.6 billion social media users globally, social networks allow brands to reach more people through fewer degrees of separation. The document outlines how brand advocacy helps spread word of mouth, amplifies a brand's voice, and increases trust and engagement. It argues that employees are well-positioned to advocate for brands as they have more social connections and are already posting about their companies. The shortening attention span online requires simple, repetitive content to make impressions within 3-5 seconds.
According to research from the Corporate Executive Board, 57% of the buying process is being completed before the first interaction with a sales person.
In recent years, a fundamental sea change has been occurring between buyers and sellers, with the former now ceasing control of the buying process. This paradigm shift has been digitally powered with todays buyers only one touch away from connecting with content or peers that can help guide them on their purchasing journey.
This presentation will explore the challenges that not only lay ahead for todays B2B marketers, but also explore some of the ways in which SAP is adapting to this 'New Reality.
Communication as a leadership skill is becoming more important than ever before. As we have seen in the case of Elon Musk, how CEOs signal their leadership on social media can make or break a company's reputation. Social is making PR a more critical corporate function, and now leadership communication by executives online is the key to public relations success for senior leaders.
Generous Brands 2.0: Retails ongoing journey towards the greater goodFITCH
油
Emotional connection with shoppers has always sat at the heart of the essence of our industry, and yet there are still precious few retailers putting their money where their mouths are towards a new agenda of social wellbeing.
5 years ago FITCH identified the move towards this trend with its Generous Brands white paper, a ground breaking challenge to the retail industry to take up the mantle and to change both operations and culture from a focus solely on the bottom line to one marrying commercial realities with a responsibility towards a higher purpose.
The time has come to revisit this topic as retail finds itself poised at a moment of profound change most pointedly the approaching dominance of Gens Y and Z on the shopping landscape, collectively the largest block of consumers in history and by far the most socially conscious.
Against this backdrop it is more important now than ever before for brands and retailers to align their higher purpose with their business goals. Only then will they become not only unique, but relevant and memorable to those that they seek to serve.
SxSW observations. Privacy comes out of the closet. Digital manufacturing gets accessible. Social responsibility emerges as a cool thing to do. Actions beat advertising when it comes to marketing. And more.
Bob Hoffman - Marketers Are From Mars, Consumers Are From New JerseyMarketing Festival
油
This document discusses three common delusions in marketing: the digital delusion, the brand delusion, and the age delusion. For the digital delusion, it provides evidence that digital advertising is ineffective due to high fraud rates, lack of targeting precision, and consumer avoidance through ad blocking. For the brand delusion, it questions the importance of brands to consumers and whether brand marketing has a measurable impact. For the age delusion, it notes that older consumers are vastly under-targeted despite being wealthy spenders who will continue growing in numbers.
This document discusses the importance of social media and word-of-mouth marketing. It notes that today buying decisions are driven more by other people's opinions rather than advertising. Referrals drive a large percentage of business - 67% of the US economy in 2001 and 82% of new customers for small- and medium-sized businesses come from word-of-mouth according to cited sources. The document also highlights statistics showing that consumers trust recommendations from people they know more than experts, advertising, or celebrities. It concludes that thanks to the digital world, consumers now have more power and influence over business through word-of-mouth and social media.
This document discusses the untapped potential of online and social media for communities and organizations. It notes that social media platforms like Facebook, Google+, and Twitter have achieved widespread adoption much faster than previous technologies like radio and television. The document advocates that communities and organizations create an online presence through websites and social media in order to engage more people, share their stories and successes, and benefit from digital and social media. It provides tips on strategy, goals, and how to leverage different assets when integrating social media.
1. The document outlines the curriculum for Hyper Island, a digital media and design school that focuses on lifelong learning, being real world ready, and leading change.
2. The 6 month program covers topics like design thinking, technology, business, and leadership through hands-on projects and a capstone work-based project.
3. It includes an introductory "Way Week" focusing on developing a manifesto, followed by modules on creativity, design thinking, technology and data, business transformation, startups, and leadership that use exercises and references to teach practical skills.
I wrote this piece during my time at Hyper Island as a manifesto - both for Hyper Island and for me personally. The Hyper Way is a set of principles and guidelines that I try to live by and believe is a recipe for success.
El documento habla sobre el coolhunting o caza de tendencias. Explica que los coolhunters son profesionales que observan e identifican nuevas tendencias detectando se単ales del mercado y las necesidades de la sociedad. Su trabajo se basa en observar a personas innovadoras y predecir qu辿 tendencias ser叩n populares. Tambi辿n describe algunas tendencias en el comportamiento de los consumidores y ejemplos de campa単as donde los consumidores participan.
ACTUALIZACIN 2014: Algunos datos pueden estar obsoletos, debido a que fueron recopilados el a単o 2012, adem叩s de que el t辿rmino Coolhunting ya no es novedad hoy en d鱈a, pero de todas maneras, dejar辿 la presentaci坦n a modo de referencia y consulta.
Diego.
Presentaci坦n de mi grupo en mi universidad acerca del Coolhunting y la caza de tendencias.
Nota: Las im叩genes son propiedad de sus autores, no nos apropiamos de ninguna de ellas ni estamos haciendo uso indebido, solo educacional.
--
(It's on spanish only, sorry)
An old presentation we did for a class called "Persuasive communication". It goes through what is Coolhunting and how trends work. It might be really outdated as in for 2014, since coolhunting is not such a big deal anymore, but anyways, it's the most complete resource that we could compile for that work.
O documento descreve o que 辿 cool hunting, que envolve observar tend棚ncias atuais para antecipar comportamentos futuros. Isso 辿 feito por meio de an叩lises de informa巽探es na web, viagens, ambientes e mercados para destacar tend棚ncias significativas. O objetivo 辿 prever resultados 炭teis para o futuro depois de um longo trabalho de observa巽達o, decifra巽達o e an叩lise de dados.
El documento describe el coolhunting y c坦mo puede ayudar a las peque単as y medianas empresas y emprendedores. Explica que el coolhunting identifica tendencias observando a grupos de personas, y que esta informaci坦n puede usarse para crear nuevos productos y servicios, comprender las necesidades de los clientes, y proyectar escenarios de negocio futuros. Tambi辿n describe c坦mo los consumidores de hoy son m叩s informados e influyentes, y c坦mo el coolhunting puede aplicarse a trav辿s de programas en Elisava para ayudar a las empresas.
1. Social media is moving from niche early adopters to mainstream use.
2. When social media is misused by "posers, miscreants, and felons" it can have negative consequences for companies and their brands.
3. CEOs are taking on new roles in directly engaging with customers and other stakeholders on social media, which allows for more authentic conversations but also requires careful management of their personal brands.
This presentation is a roundup of emerging consumer behaviors and innovations most likely to shape industries over the next couple of years. There are good reasons to be optimistic about the future. As the digital world continues to rapidly evolve, industries are seeing both disruption and vast potential for growth. This presentation examines not just possibilities for new digital companies, but also powerful new opportunities for more traditional outlets.
Infographic: U.S. Fundraising Operations: Facts, Figures & InsightsCDS Global, Inc.
油
In a recent white paper, Fundraising Operations: Making Every Dollar Count, several nonprofit executives gathered for a lively roundtable discussion about challenges, best practices and efficiencies in fundraising operations. This infographic features 油a visual representation of the participants 油comments, along with supporting 油industry statistics and research.
This beautifully made deck has inspired me over the last couple of years. Great insights on marketing communication, media and brand building.
Disclaimer: I have no rights over this material and share this for non commercial use.
Koann Vikoren Skrzyniarz - Susteinable Life Media - painel 3Unomarketing
油
This document discusses the impacts of technology and transparency on brands. It notes that sharing information with stakeholders can increase an organization's momentum. It also addresses how companies deal with consumers rapidly expressing opinions online and whether social media is being used correctly by companies. The document provides background on Sustainable Life Media, its mission to change the world through better brands, and serving a community of sustainable business leaders. It discusses topics like the empowered technology generation, consumers wanting greener and more purpose-driven products, and the importance of listening, authenticity and letting go of rigid messaging on social media.
This document discusses how brands can leverage social media and employee advocacy to proliferate their brand. It notes that with over 2.6 billion social media users globally, social networks allow brands to reach more people through fewer degrees of separation. The document outlines how brand advocacy helps spread word of mouth, amplifies a brand's voice, and increases trust and engagement. It argues that employees are well-positioned to advocate for brands as they have more social connections and are already posting about their companies. The shortening attention span online requires simple, repetitive content to make impressions within 3-5 seconds.
According to research from the Corporate Executive Board, 57% of the buying process is being completed before the first interaction with a sales person.
In recent years, a fundamental sea change has been occurring between buyers and sellers, with the former now ceasing control of the buying process. This paradigm shift has been digitally powered with todays buyers only one touch away from connecting with content or peers that can help guide them on their purchasing journey.
This presentation will explore the challenges that not only lay ahead for todays B2B marketers, but also explore some of the ways in which SAP is adapting to this 'New Reality.
Communication as a leadership skill is becoming more important than ever before. As we have seen in the case of Elon Musk, how CEOs signal their leadership on social media can make or break a company's reputation. Social is making PR a more critical corporate function, and now leadership communication by executives online is the key to public relations success for senior leaders.
Generous Brands 2.0: Retails ongoing journey towards the greater goodFITCH
油
Emotional connection with shoppers has always sat at the heart of the essence of our industry, and yet there are still precious few retailers putting their money where their mouths are towards a new agenda of social wellbeing.
5 years ago FITCH identified the move towards this trend with its Generous Brands white paper, a ground breaking challenge to the retail industry to take up the mantle and to change both operations and culture from a focus solely on the bottom line to one marrying commercial realities with a responsibility towards a higher purpose.
The time has come to revisit this topic as retail finds itself poised at a moment of profound change most pointedly the approaching dominance of Gens Y and Z on the shopping landscape, collectively the largest block of consumers in history and by far the most socially conscious.
Against this backdrop it is more important now than ever before for brands and retailers to align their higher purpose with their business goals. Only then will they become not only unique, but relevant and memorable to those that they seek to serve.
SxSW observations. Privacy comes out of the closet. Digital manufacturing gets accessible. Social responsibility emerges as a cool thing to do. Actions beat advertising when it comes to marketing. And more.
Bob Hoffman - Marketers Are From Mars, Consumers Are From New JerseyMarketing Festival
油
This document discusses three common delusions in marketing: the digital delusion, the brand delusion, and the age delusion. For the digital delusion, it provides evidence that digital advertising is ineffective due to high fraud rates, lack of targeting precision, and consumer avoidance through ad blocking. For the brand delusion, it questions the importance of brands to consumers and whether brand marketing has a measurable impact. For the age delusion, it notes that older consumers are vastly under-targeted despite being wealthy spenders who will continue growing in numbers.
This document discusses the importance of social media and word-of-mouth marketing. It notes that today buying decisions are driven more by other people's opinions rather than advertising. Referrals drive a large percentage of business - 67% of the US economy in 2001 and 82% of new customers for small- and medium-sized businesses come from word-of-mouth according to cited sources. The document also highlights statistics showing that consumers trust recommendations from people they know more than experts, advertising, or celebrities. It concludes that thanks to the digital world, consumers now have more power and influence over business through word-of-mouth and social media.
This document discusses the untapped potential of online and social media for communities and organizations. It notes that social media platforms like Facebook, Google+, and Twitter have achieved widespread adoption much faster than previous technologies like radio and television. The document advocates that communities and organizations create an online presence through websites and social media in order to engage more people, share their stories and successes, and benefit from digital and social media. It provides tips on strategy, goals, and how to leverage different assets when integrating social media.
The digital revolution means companies must reinvent themselves to stay relevant. As the average company lifespan decreases, businesses must get closer to consumers through digital channels. While physical and digital experiences are blurring, most companies cannot yet provide seamless omnichannel journeys. To engage customers, companies must digitize the entire customer experience and transform their operations, technology, and business models to focus on digital. Those that put the customer first and lead in experience will see greater financial returns over time.
Infographic: Canadian Fundraising Operations: Facts, Figures & InsightsCDS Global, Inc.
油
In a recent white paper, Fundraising Operations: Making Every Dollar Count, several nonprofit executives from top Canadian charities gathered for a lively roundtable discussion about challenges, best practices and efficiencies in fundraising operations. This infographic features a visual representation of the participants comments, along with supporting industry statistics and research.
The sea of services designed expressly to influence behaviorsBehavior Change as Value Propositionis growing. Technology has allowed these services to have a more pervasive role in people's lives, influencing their everyday behaviors. We're exiting the proof-of-concept first generation and entering the second generation, where we have a deeper understanding what it means design these behavior-influencing products at scale. When targeting behavior change, how do we integrate new methods, or remix existing methods, into our design and product development process? What are the considerations when scaling a behavior change value proposition?
Digital marketing channels are different online platforms and tools businesses .. promoting products/services to a wider audience, fostering interaction and building relationships,
### **際際滷Share Title:**
**Unit 3: Consumer Behavior Visual Infographics by CA Suvidha Chaplot**
---
### **Description:**
This 際際滷Share presentation provides a **visually enriched overview of Unit 3: Consumer Behavior**, designed and compiled by **CA Suvidha Chaplot**. It breaks down complex marketing psychology into **12 easy-to-understand, colorful infographics**, perfect for students, teachers, entrepreneurs, and marketing professionals.
**Key Concepts Covered:**
* What is Consumer Behavior?
* Cultural, Social, Personal & Psychological Factors
* The 5-Step Consumer
* Types of Buying Behavior: Complex, Habitual, Variety-Seeking, and Dissonance-Reducing
* Comparison: Consumer vs. Organizational Buying Behavior
* Stages in the Business Buying Process (Part 1 & 2)
Each infographic is designed to simplify learning and maximize retention through vibrant visuals, concise summaries, and professional formatting. An essential guide for commerce and business students preparing for exams or presentations!
---
### 埦 **Suggested Keywords/Tags:**
```
Consumer Behavior, Marketing, Buying Behavior, Business Studies, Organizational Buying, CA Suvidha Chaplot, Infographics, Decision-Making Process, Marketing Education, Commerce Unit 3, BCom, MBA, Marketing Notes, Consumer Psychology, 際際滷Share Marketing, Business Teaching Tools
Dark Psychology - Sarah Pokorna - SEO Vibes 2025Sarah Pokorna
油
In Dark Psychology: SEO Vibes, Sarah Pokorna explores how personality psychology can supercharge your SEO strategy. Learn how to use traits like Openness or Neuroticism to segment audiences, personalize content, and create messaging that actually resonates.
From personality quizzes to AI-driven text analysis, this talk shows how marketers can ethically tap into psychographic data to boost performance.
Perfect for SEO pros, digital marketers, and anyone curious about the psychology behind online behavior.
SEO-Driven Content Strategy for Cybersecurity and Threat Intelligence PlatformsOdyyc
油
This case study presents the strategic framework behind a B2B SEO and content workshop for a cybersecurity company operating across sectors like logistics, education, healthcare, and financial services. The goal was to strengthen organic visibility, build trust, and convert qualified leads through targeted SEO content, refined brand messaging, and technically sound site architecture.
The companys dual-brand structureone brand focused on penetration testing and network security, the other on SOC-as-a-Service and threat huntingrequired cohesive positioning and shared storytelling. A key outcome of the workshop was to align the brands voices without compromising their individual missions. Through this effort, the content strategy aimed to streamline communication, clarify services, and increase performance across organic search.
A significant part of the workshop involved refining the customer journey. Using persona-based journey mapping, the team defined key stages from inactive and curious users to searching, ready to engage, and brand ambassadors. Each stage was aligned with specific content needsfrom blog posts explaining cybersecurity threats to conversion-ready service pages and technical case studies. The brands values of trust, approachability, expertise, and community were embedded into every touchpoint, ensuring a human-centered approach even in highly technical content.
The SEO strategy was built on a rigorous benchmarking and keyword analysis process. Using tools like Google Trends, Ahrefs, and Data Studio dashboards, the team identified high-priority phrases such as penetration testing, vulnerability assessment, threat intelligence, and SOC-as-a-Service. The analysis revealed content gaps, missed opportunities in metadata and headings, and technical weaknesses in existing landing pages that were underperforming in search.
Content templates were introduced to improve consistency, crawlability, and clarity. Each page was structured around SEO best practicesoptimized titles and H1s, clear internal linking, keyword frequency, and schema markup recommendations. For example, technical landing pages were revised to include scannable headers, explainer visuals, and FAQ sections to better serve user intent and improve dwell time.
Sitemap and page zoning were also addressed, proposing a modular information architecture that supported multiple regional domains via hreflang, allowed for scalable updates, and simplified user flows to high-value CTAs like Request a Pen Test or Report an Incident. The team proposed duplicate sites for global SEO localization while maintaining core brand consistency.
The content strategy also emphasized thought leadership. By creating a categorized knowledge center with weekly insights on threat intelligence, malware analysis, and source code review, the company positioned itself not only as a service provider, but as an industry authority.
Beyond the Website How Mobile-First eCommerce Apps Are Driving Revenue GrowthViacon
油
Mobile-first eCommerce apps are transforming the way businesses engage with customers by offering faster, personalized, and more seamless shopping experiences. This shift goes beyond traditional websites, boosting conversions, retention, and revenue. Learn how mobile apps are becoming essential tools for growth in the digital commerce landscape.
Get stunning websites with Suvega Digital, a top web development agency in Noida. Expert web design & development services in Delhi NCR to grow your business!
The Power of Social Media in 2025: A Quick-Start Guide for Brandsgayatrilinkbuilding
油
Discover the Power of Social Media in 2025
This 際際滷Share presentation offers a concise and insightful overview of the modern social media landscape, covering major platforms, content trends, and business strategies that drive growth online.
ッ What Youll Learn:
What social media is and why it matters in 2025
Key features and benefits of top platforms like Instagram, Facebook, and LinkedIn
Popular content types that boost engagement
Current trends shaping digital communication
Smart strategies to grow your brand online
Whether you're a business owner, content creator, or marketer, this presentation is your quick-start guide to social media success.
Lets Connect:
Visit our website: Pixelaria Digital Studio
Follow us on Instagram(https://www.instagram.com/pixelariadigitalmarketing/)
Like us on Facebook(https://www.facebook.com/pixelariadigitalmarketing)
Connect on LinkedIn(
https://www.linkedin.com/company/pixelaria/about/?viewAsMember=true)
Brought to you by Pixelaria helping brands grow through creative and performance-driven digital marketing.
Topload Brands - Marketing and Brand BuildingDavid Johnston
油
Marketing success and brand resilience rarely arise from mere luck.
Instead, winning in this space typically emerges from blending historical insights with modern innovation.
A nuanced grasp of an evolving marketing landscape, coupled with sophisticated brand development tactics, lays the foundation for sustainable, long-term success, a journey that matures beautifully over time.
I firmly believe that crafting robust, enduring strategies and promotions offers far greater value than relying on gimmicky campaigns aimed at narrow demographics.
Such campaigns tend to lose relevance as consumer trends shift and as peoples lives change, they get older, they get married or they get immersed into their professional careers.
Branding has transformed dramatically, from the early 20th century when authenticity and storytelling forged deep consumer relationships, to todays dynamic mix of data-driven strategies and viral moments generated via social media influencers.
In what I like to call the good and better days, brand-building agencies focused on forging emotional bonds between products and their audiences through compelling narratives and direct engagement.
This emphasis on authenticity and trust remains vitally important today. In fact, revisiting traditional methods has become essential in an era overwhelmed by scammers and spammers, where genuine connection replaced by criminal tricks to relieve people of their money. Honest and trustworthy marketing in our world today is becoming a rare but much needed commodity.
As methods of product branding and promotion have evolved, technology has advanced in tandem, giving rise to powerful data-driven tactics.
Market research and consumer psychology are now readily accessible to agencies, helping them refine messaging, as well as imaging and position brands more effectively.
By leveraging structured surveys, demographic segmentation, focus groups, and the deep insights provided by AI, brand builders can fine-tune their communication strategies and this strikes up a careful balance between intuitive creativity and rigorous analytics.
2025 has ushered in all sorts of new marketing possibilities; AI large language models and AI agents are simplifying real-time engagement and data analysis.
Although this digital revolution increasingly shapes brand-building decisions, it is critical that AI-driven insights are validated through social listening, sentiment mapping, and digital metrics.
Its only by integrating these diverse inputs that brands can remain agile and responsive to consumer feedback.
Despite these remarkable technological advancements, the importance of maintaining a human connection cannot be overstated.
Genuine honesty is always a strong starting point and the best brand builders understand that digital tools should amplify, not replace, the core methodologies that foster personal engagement.
Brand Strategy for Fintech Startups: A Case Study on Marketing to Gen Z in Vi...Odyyc
油
This case study presents a comprehensive look at how a fintech startup in Southeast Asia developed a brand marketing strategy designed to engage a skeptical, digitally native audience. Targeting primarily Gen Z and Millennials in urban markets, the brand sought to redefine the narrative around flexible digital payments by positioning itself not just as a financial tool, but as an aspirational lifestyle partner.
Operating in a market where credit use is culturally sensitive and financial institutions are met with general mistrust, the challenge was to shift perceptions and behaviors through brand positioning that felt modern, empowering, and relatable. The solution was rooted in consumer psychology, emphasizing the emotional journey users take when considering new financial products. From initial skepticism to regular usage, the brand crafted messaging and experiences that aligned with users' lifestyle aspirations while addressing their concerns about spending control, transparency, and value.
The brand identity was built to reflect values such as enjoyment, responsibility, and personal choice. Its tone was fresh and trend-aware, yet grounded enough to offer trust and reassurance. Rather than promoting finance for finances sake, the strategy highlighted how the service enabled users to access better products, exclusive deals, and shopping opportunities without overextending themselves. The apps personality was deliberately balancedstylish but not flashy, professional yet lightheartedappealing to users who care about image, convenience, and digital fluency.
Behavioral research played a crucial role. Through customer journey mapping, the team identified distinct stages of emotional resistance and curiosity: users doubted the credibility of 0% interest offers, feared hidden fees, and associated payment systems with debt. These insights informed content and feature positioning that addressed fears directly and moved users toward a sense of empowerment. Each communication touchpointfrom onboarding and tutorials to deal promotions and loyalty programswas designed to build confidence and comfort.
The brands go-to-market strategy was mobile-first and content-driven, leveraging social channels like Facebook, Instagram, and YouTube to seed awareness, reinforce lifestyle positioning, and showcase peer endorsements. Simplicity was a key theme throughout. Signing up required just four steps, deals were easy to access, and the entire user experience was framed around control and clarity. The strategy was also built to scale: with content personalized for user segments ranging from savvy brand loyalists to first-time fintech users, every interaction served as a nudge toward deeper engagement.
Ultimately, this roadmap for marketers demonstrates how startups in high-friction sectors like fintech can successfully win over audiences by focusing on brand storytelling, emotional trust-building, and behavioral insight.
Boost Your Business Reputation in 2025 with Real Trustpilot Reviews.pdfSociofire
油
Learn how real Trustpilot reviews can boost your business reputation in 2025. This PPT covers smart ways to earn genuine reviews, avoid common mistakes, and build trust online with support from platforms like Sociofire.
IT Companies in Nashik: A Growing Hub for Innovation and Technologyprernarathi90
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Nashik, a historic city in Maharashtra known for its cultural heritage and wineries, is rapidly emerging as a thriving hub for Information Technology (IT) and software development. Over the last decade, the city has attracted a wide range of IT companiesranging from startups and SMEs to established firmsthanks to its strategic location, skilled workforce, and improving infrastructure.
How To Save PPC Campaigns From Poor Conversions & Wasted BudgetSearch Engine Journal
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Struggling to see ROI from your PPC campaigns?
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