際際滷

際際滷Share a Scribd company logo
WHATS
LOVE
GOT
TO DO
WITH IT?
Matt Rennie
NOT
MUCH
72% OF
COKE
DRINKERS
ALSO
DRINK
PEPSI
(TNS IMPULSE, 2014)
61% OF
PEOPLE
VISIT BRAND
SOCIAL
CHANNELS
FOR A
DISCOUNT
(IBM, 2012)
WHILE 64%
OF BRANDS
THINK THEY
VISIT TO
FEEL PART
OF A
COMMUNITY
MIGHT
AS WELL
FACE IT
WERE
ADDICTED
TO LOVE
(LAST ONE I PROMISE)
LOVE
DOESNT
GROW
BRANDS
(IPA DATA BANK)
GROWTH
COMES
FROM
PENETRATION
GROWTH
COMES
FROM
AWARENESS
GROWTH
COMES
FROM
AVAILABILITY
GROWTH
COMES
FROM
ATTENTION
AND
WEVE GOT
A SERIOUS
FIGHT ON
OUR HANDS
FROM 12
SECONDS IN
2000 THE
AVERAGE
ATTENTION
SPAN IS NOW
8 SECONDS
	
 油	
 油
A
GOLDFISH
HAS AN
ATTENTION
SPAN OF
9 SECONDS
	
 油	
 油
GETTING
INFORMATION
OFF THE
INTERNET
IS LIKE TAKING A
DRINK FROM A
FIRE HYDRANT
	
 油	
 油
(MITCHELL KAPOR)
BEING
NOTICED IS
THE SINGLE
BIGGEST
CHALLENGE
WE FACE
TODAY
	
 油	
 油
WHATS
THE
ANSWER?
	
 油	
 油
MAKE
THINGS
PEOPLE
CARE
ABOUT
MAKE
THINGS
PEOPLE
CARE
ABOUT
MAKE
PEOPLE
CARE
ABOUT
THINGS
>
WHATS
LOVE
GOT
TO DO
WITH IT?
EVERYTHING
THANK YOU
Matt Rennie

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