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marketing market research online business cawi communication skills customer orientation brand social media product development marketing strategy monthly omnibus sample banking insurance survey roi research monitoring representative fmcg viitor 2020 consumatori information source communities myths brands women behavior men verbal & para-verbal communication techniques training personality patterns client service people management media buying project management negotiation learning sales b2c pr creative thinking trainings presentation skills consultative selling reputation management drama personal branding public speaking segments consumer involvement qualitative exploration methodology gamefication workshop brand performance