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monte masters


                                 Twitter Style
email: mmasters65@gmail.com
twitter: @mmasters


 Digital
 Advertising
 Producer of
                                 Case Studies.
 Games,
                                 (every slide 140 characters or less, guaranteed.)
 Social,
 and Mobile
Monte Masters - Case Studies
monte masters


                                 Scholastic
email: mmasters65@gmail.com
twitter: @mmasters


 Digital
 Advertising
                                 Sushi Monster
 Producer of                     A core subject delivered in a cool
 Games,
 Social,                         way.
 and Mobile




                                                                                               2012
                                            Senior Producer and Sponsor for Scholastic: Sushi Monster
                                                                            Relationship: Client direct
monte masters

email: mmasters65@gmail.com
twitter: @mmasters               A free iPad game promoting
                                 FasttMath software solutions. The
 Digital                         first iOS app and game published by
 Advertising
 Producer of
                                 Scholastic’s education division.
 Games,
 Social,
 and Mobile




                                                                                               2012
                                            Senior Producer and Sponsor for Scholastic: Sushi Monster
                                                                            Relationship: Client direct
monte masters

email: mmasters65@gmail.com
twitter: @mmasters               A game to practice fast math fluency.
                                 Target 2nd - 8th grade. We took the
 Digital                         client’s Flash code and delivered the
 Advertising
 Producer of
                                 game for iOS with Adobe Air.
 Games,
 Social,
 and Mobile




                                                                                                2012
                                             Senior Producer and Sponsor for Scholastic: Sushi Monster
                                                                             Relationship: Client direct
monte masters

email: mmasters65@gmail.com
twitter: @mmasters               Results: On-time, On-Budget.
                                 No. 2 Education App, No. 6 Overall
 Digital                         App in the iTunes Store.
 Advertising
 Producer of
                                 Featured by Apple Staff.
 Games,
 Social,
 and Mobile




                                                                                               2012
                                            Senior Producer and Sponsor for Scholastic: Sushi Monster
                                                                            Relationship: Client direct
monte masters

email: mmasters65@gmail.com
twitter: @mmasters               Results: 350,000 unique visitors in a
                                 month. Average play time 23 minutes.
 Digital                         Average user rating of 4+stars.
 Advertising
 Producer of
 Games,
 Social,
 and Mobile




                                                                                                2012
                                             Senior Producer and Sponsor for Scholastic: Sushi Monster
                                                                             Relationship: Client direct
Monte Masters - Case Studies
monte masters


                                   Cadbury
email: mmasters65@gmail.com
twitter: @mmasters


 Digital
 Advertising
                                   Spot v Stripes
 Producer of                       Who is the World’s Fastest…
 Games,
 Social,
 and Mobile




                                                                                              2010 & 2011
                              Discovery Strategist and Senior Producer for Cadbury: Spots v Stripes Race Season
                                                                            Relationship: Fallon UK and Cadbury
monte masters

email: mmasters65@gmail.com
twitter: @mmasters                 Fastest…scroller, clicker, typist
                                   games? Facebook integrated promo
 Digital                           for 2012 Olympics.
 Advertising
 Producer of
 Games,
 Social,
 and Mobile




                                                                                              2010 & 2011
                              Discovery Strategist and Senior Producer for Cadbury: Spots v Stripes Race Season
                                                                            Relationship: Fallon UK and Cadbury
monte masters

email: mmasters65@gmail.com
twitter: @mmasters                 Competition for Official Guinness
                                   Book of World Records. We
 Digital                           integrated security controls,
 Advertising
 Producer of
                                   sweepstakes, leaderboards, and
 Games,                            social hooks.
 Social,
 and Mobile




                                                                                              2010 & 2011
                              Discovery Strategist and Senior Producer for Cadbury: Spots v Stripes Race Season
                                                                            Relationship: Fallon UK and Cadbury
Monte Masters - Case Studies
monte masters


                                 Microsoft and Doritos
email: mmasters65@gmail.com
twitter: @mmasters


 Digital
 Advertising
                                 Unlock Xbox
 Producer of
 Games,                          So fun we did it twice.
 Social,
 and Mobile




                                                                                2010 & 2011
                                          Discovery Strategist and Senior Producer for Unlock Xbox
                                                                   Relationship: Microsoft and TMA
monte masters

email: mmasters65@gmail.com
twitter: @mmasters               Users uploaded a 2 min. pitch that
                                 the community voted on for the
 Digital                         chance to win $2 M in grand prizes
 Advertising
 Producer of
                                 and have their game made.
 Games,
 Social,
 and Mobile




                                                                                   2010 & 2011
                                             Discovery Strategist and Senior Producer for Unlock Xbox
                                                                      Relationship: Microsoft and TMA
monte masters

email: mmasters65@gmail.com
twitter: @mmasters               Results: 6 Phases,
                                 on-time, on budget. 1,500+ game
 Digital                         ideas submitted. 500k+ video views.
 Advertising
 Producer of
                                 The winning 2 games have 4+ star
 Games,                          ratings on Live.
 Social,
 and Mobile




                                                                                   2010 & 2011
                                             Discovery Strategist and Senior Producer for Unlock Xbox
                                                                      Relationship: Microsoft and TMA
monte masters

email: mmasters65@gmail.com
twitter: @mmasters


 Digital
 Advertising
 Producer of
 Games,
 Social,
 and Mobile
monte masters


                                 Unlock Xbox
email: mmasters65@gmail.com
twitter: @mmasters


 Digital                         Preferred snack and preferred
 Advertising                     platform for gamers. Creating the
 Producer of
 Games,
                                 world’s first user-generated
 Social,                         video game.
 and Mobile




                                                                                    2007 & 2008
                                              Discovery Strategist and Senior Producer for Unlock Xbox
                                                                       Relationship: Microsoft and TMA
monte masters

email: mmasters65@gmail.com
twitter: @mmasters               Promotion encouraged users to
                                 submit their idea for a Xbox game.
 Digital                         3000+ ideas submitted.
 Advertising
 Producer of
 Games,
 Social,
 and Mobile




                                                                                    2007 & 2008
                                              Discovery Strategist and Senior Producer for Unlock Xbox
                                                                       Relationship: Microsoft and TMA
monte masters

email: mmasters65@gmail.com
twitter: @mmasters               5 selected. Only 1 won. We built site,
                                 5 game prototypes and contributed to
 Digital                         strategy. On-time, on-budget.
 Advertising
 Producer of
 Games,
 Social,
 and Mobile




                                                                                    2007 & 2008
                                              Discovery Strategist and Senior Producer for Unlock Xbox
                                                                       Relationship: Microsoft and TMA
monte masters

email: mmasters65@gmail.com
twitter: @mmasters               Results: 1M Visitors (72%) new to the
                                 Doritos sites. 7:27 Min. avg. on site
 Digital                         during submission stage,11 Min. avg.
 Advertising
 Producer of
                                 during review stage.
 Games,
 Social,
 and Mobile




                                                                                    2007 & 2008
                                              Discovery Strategist and Senior Producer for Unlock Xbox
                                                                       Relationship: Microsoft and TMA
monte masters

email: mmasters65@gmail.com
twitter: @mmasters


 Digital
 Advertising
 Producer of
 Games,
 Social,
 and Mobile
monte masters


                                 Baskin-Robbins
email: mmasters65@gmail.com
twitter: @mmasters


 Digital
 Advertising
                                 Find the Pink Spoon
 Producer of
 Games,
 Social,
 and Mobile




                                                                                                2006
                                       Senior Producer and UX for Baskin-Robbins: Find the Pink Spoon
                                                                            Relationship: Client Direct
monte masters

email: mmasters65@gmail.com
twitter: @mmasters               Game encouraged consumers to
                                 search for pink spoons hidden
 Digital                         throughout the U.S. while answering
 Advertising
 Producer of
                                 trivia questions.
 Games,
 Social,
 and Mobile




                                                                                                 2006
                                        Senior Producer and UX for Baskin-Robbins: Find the Pink Spoon
                                                                             Relationship: Client Direct
monte masters

email: mmasters65@gmail.com
twitter: @mmasters               Yahoo! Maps displayed satellite
                                 imagery of actual stores.
 Digital                         Every point earned equaled
 Advertising
 Producer of
                                 additional entries into the $100k
 Games,                          sweepstakes.
 Social,
 and Mobile




                                                                                                  2006
                                         Senior Producer and UX for Baskin-Robbins: Find the Pink Spoon
                                                                              Relationship: Client Direct
monte masters

email: mmasters65@gmail.com
twitter: @mmasters               Results: Over 250,000 plays during
                                 the 2 month promotion. Average user
 Digital                         played for 3 weeks and spent 38
 Advertising
 Producer of
                                 minutes per session. 90% opt-in.
 Games,
 Social,
 and Mobile




                                                                                                 2006
                                        Senior Producer and UX for Baskin-Robbins: Find the Pink Spoon
                                                                             Relationship: Client Direct

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Monte Masters - Case Studies

  • 1. monte masters Twitter Style email: mmasters65@gmail.com twitter: @mmasters Digital Advertising Producer of Case Studies. Games, (every slide 140 characters or less, guaranteed.) Social, and Mobile
  • 3. monte masters Scholastic email: mmasters65@gmail.com twitter: @mmasters Digital Advertising Sushi Monster Producer of A core subject delivered in a cool Games, Social, way. and Mobile 2012 Senior Producer and Sponsor for Scholastic: Sushi Monster Relationship: Client direct
  • 4. monte masters email: mmasters65@gmail.com twitter: @mmasters A free iPad game promoting FasttMath software solutions. The Digital first iOS app and game published by Advertising Producer of Scholastic’s education division. Games, Social, and Mobile 2012 Senior Producer and Sponsor for Scholastic: Sushi Monster Relationship: Client direct
  • 5. monte masters email: mmasters65@gmail.com twitter: @mmasters A game to practice fast math fluency. Target 2nd - 8th grade. We took the Digital client’s Flash code and delivered the Advertising Producer of game for iOS with Adobe Air. Games, Social, and Mobile 2012 Senior Producer and Sponsor for Scholastic: Sushi Monster Relationship: Client direct
  • 6. monte masters email: mmasters65@gmail.com twitter: @mmasters Results: On-time, On-Budget. No. 2 Education App, No. 6 Overall Digital App in the iTunes Store. Advertising Producer of Featured by Apple Staff. Games, Social, and Mobile 2012 Senior Producer and Sponsor for Scholastic: Sushi Monster Relationship: Client direct
  • 7. monte masters email: mmasters65@gmail.com twitter: @mmasters Results: 350,000 unique visitors in a month. Average play time 23 minutes. Digital Average user rating of 4+stars. Advertising Producer of Games, Social, and Mobile 2012 Senior Producer and Sponsor for Scholastic: Sushi Monster Relationship: Client direct
  • 9. monte masters Cadbury email: mmasters65@gmail.com twitter: @mmasters Digital Advertising Spot v Stripes Producer of Who is the World’s Fastest… Games, Social, and Mobile 2010 & 2011 Discovery Strategist and Senior Producer for Cadbury: Spots v Stripes Race Season Relationship: Fallon UK and Cadbury
  • 10. monte masters email: mmasters65@gmail.com twitter: @mmasters Fastest…scroller, clicker, typist games? Facebook integrated promo Digital for 2012 Olympics. Advertising Producer of Games, Social, and Mobile 2010 & 2011 Discovery Strategist and Senior Producer for Cadbury: Spots v Stripes Race Season Relationship: Fallon UK and Cadbury
  • 11. monte masters email: mmasters65@gmail.com twitter: @mmasters Competition for Official Guinness Book of World Records. We Digital integrated security controls, Advertising Producer of sweepstakes, leaderboards, and Games, social hooks. Social, and Mobile 2010 & 2011 Discovery Strategist and Senior Producer for Cadbury: Spots v Stripes Race Season Relationship: Fallon UK and Cadbury
  • 13. monte masters Microsoft and Doritos email: mmasters65@gmail.com twitter: @mmasters Digital Advertising Unlock Xbox Producer of Games, So fun we did it twice. Social, and Mobile 2010 & 2011 Discovery Strategist and Senior Producer for Unlock Xbox Relationship: Microsoft and TMA
  • 14. monte masters email: mmasters65@gmail.com twitter: @mmasters Users uploaded a 2 min. pitch that the community voted on for the Digital chance to win $2 M in grand prizes Advertising Producer of and have their game made. Games, Social, and Mobile 2010 & 2011 Discovery Strategist and Senior Producer for Unlock Xbox Relationship: Microsoft and TMA
  • 15. monte masters email: mmasters65@gmail.com twitter: @mmasters Results: 6 Phases, on-time, on budget. 1,500+ game Digital ideas submitted. 500k+ video views. Advertising Producer of The winning 2 games have 4+ star Games, ratings on Live. Social, and Mobile 2010 & 2011 Discovery Strategist and Senior Producer for Unlock Xbox Relationship: Microsoft and TMA
  • 16. monte masters email: mmasters65@gmail.com twitter: @mmasters Digital Advertising Producer of Games, Social, and Mobile
  • 17. monte masters Unlock Xbox email: mmasters65@gmail.com twitter: @mmasters Digital Preferred snack and preferred Advertising platform for gamers. Creating the Producer of Games, world’s first user-generated Social, video game. and Mobile 2007 & 2008 Discovery Strategist and Senior Producer for Unlock Xbox Relationship: Microsoft and TMA
  • 18. monte masters email: mmasters65@gmail.com twitter: @mmasters Promotion encouraged users to submit their idea for a Xbox game. Digital 3000+ ideas submitted. Advertising Producer of Games, Social, and Mobile 2007 & 2008 Discovery Strategist and Senior Producer for Unlock Xbox Relationship: Microsoft and TMA
  • 19. monte masters email: mmasters65@gmail.com twitter: @mmasters 5 selected. Only 1 won. We built site, 5 game prototypes and contributed to Digital strategy. On-time, on-budget. Advertising Producer of Games, Social, and Mobile 2007 & 2008 Discovery Strategist and Senior Producer for Unlock Xbox Relationship: Microsoft and TMA
  • 20. monte masters email: mmasters65@gmail.com twitter: @mmasters Results: 1M Visitors (72%) new to the Doritos sites. 7:27 Min. avg. on site Digital during submission stage,11 Min. avg. Advertising Producer of during review stage. Games, Social, and Mobile 2007 & 2008 Discovery Strategist and Senior Producer for Unlock Xbox Relationship: Microsoft and TMA
  • 21. monte masters email: mmasters65@gmail.com twitter: @mmasters Digital Advertising Producer of Games, Social, and Mobile
  • 22. monte masters Baskin-Robbins email: mmasters65@gmail.com twitter: @mmasters Digital Advertising Find the Pink Spoon Producer of Games, Social, and Mobile 2006 Senior Producer and UX for Baskin-Robbins: Find the Pink Spoon Relationship: Client Direct
  • 23. monte masters email: mmasters65@gmail.com twitter: @mmasters Game encouraged consumers to search for pink spoons hidden Digital throughout the U.S. while answering Advertising Producer of trivia questions. Games, Social, and Mobile 2006 Senior Producer and UX for Baskin-Robbins: Find the Pink Spoon Relationship: Client Direct
  • 24. monte masters email: mmasters65@gmail.com twitter: @mmasters Yahoo! Maps displayed satellite imagery of actual stores. Digital Every point earned equaled Advertising Producer of additional entries into the $100k Games, sweepstakes. Social, and Mobile 2006 Senior Producer and UX for Baskin-Robbins: Find the Pink Spoon Relationship: Client Direct
  • 25. monte masters email: mmasters65@gmail.com twitter: @mmasters Results: Over 250,000 plays during the 2 month promotion. Average user Digital played for 3 weeks and spent 38 Advertising Producer of minutes per session. 90% opt-in. Games, Social, and Mobile 2006 Senior Producer and UX for Baskin-Robbins: Find the Pink Spoon Relationship: Client Direct