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#MTC2016
THE FUTURE of MOBILE APPS
1980 1990 2000 2008
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App fatigue
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DEVELOPER PERSPECTIVECONSUMER PERSPECTIVE
Apps gold rush must come to an end.
Why?
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 too much apps for the same thing
 hard to differentiate one app from the other
 replicate existing experiences with a story of a better design
 new apps dont provide enough value to come back
 hijacking our daily lives with real-time notifications
 introducing endless anxiety
 hard to build and maintain
 dealing with the approval overlords
 neverendless bug fixing
 new feature rollouts are slow
 version control is slow
 devs are tired of building similar apps ;-)
Do we really need
more apps?
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Smartphone owners spend nearly
90%of mobile device time in apps.
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People on average use
10 apps a day
and 25 apps a month.
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(C) The Nielsen Company
The future of mobile apps
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mobimoni #MTC2016
Google earns more money
when people are onthe mobile web,
not in apps.
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App- or web-
experience?
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WEB APPS
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The answer is:
ING Bank lski
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Nowy program bdzie nietypowy - bdzie form hybrydy czcej aplikacj
natywn z wersj przegldarkow RWD. Nowa aplikacja pojawi si na przeomie
pierwszego i drugiego kwartau przyszego roku. Dostpna bdzie na trzy g坦wne
systemy: Android, iOS i Windows Phone.
Aplikacja, podobnie jak zwyka przegldarka internetowa, bdzie odczytywa kod
HTML. Dziki temu po uruchomieniu program zacignie kod nowego systemu
bankowoci internetowej RWD. System wewntrz aplikacji bdzie wic wyglda
niemal tak samo jak w wersji mobilnej dostpnej przez przegldark.
Szymon Mitoraj
(wypowied添 dla PRnews.pl, z grudnia 2015 r.)
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FUTUREPAST
read and write only large existing data sets
automation
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the software works for the userthe user manages the software
HUMAN APP
We download apps
in order to do something
Existing app will know
what to do for us
APP HUMAN
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How can we utilize
an existing data set
to create
sophisticated automation?
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Context-awareness
HTC Sense Home
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Google Now
iOS9
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Now on Tap
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AI is the new UI
RANK BRAIN
ASSISTENT M
The future of mobile apps
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One app
to rule them all
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KakaoTalk
WeChat
ViberWhatsAppMessenger
SnapchatTangoLine
SNAPCHAT
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WHATSAPP
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MESSENGER
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2016 would be the year of
conversational commerce.
Chris Messina
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QUARTZ
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QUARTZ
Notifications
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are the new medium
People have different ways they want to consume information.
Search is one way. Social is another way.
And we think push notifications might be yet another.
We see that as an evolving medium and want to be a part of that.
Michael Cerda
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NOTIFY
Gazeta.pl
@JenSelters noti鍖cations
Touch ID
too fast? :)
1. Web app experience
2. Context-awareness
3. Artificial intelligence is the new UI
4. One messaging app to rule them all
5. Notifications are the new medium
5 trends to be aware of:
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Think beyond
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on the phone
just a mobile app
User Experience Design
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non-negotiable
is now
Airbnb cares much more about the entire experience of your vacation 
whether you felt welcomed by your host, whether you were able to easily find
and get into the apartment you booked, whether your expectations for the place
were met (and exceeded)  than about exactly how you felt as you were
interacting with the Airbnb app to make a booking.
The functionality of finding a nice/unique/convenient/affordable place to stay is
technically what many people use AirBnb for, but the real goal is for you
to have a wonderful, memorable time wherever youre going.
Joe Gebbia
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Technology
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for us
should make choices
The best innovation
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between intention and action
comes from decreasing time
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Amazon Dash Button
Button BUY in social media
Try to predict
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now
what users want
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Try to predict
now
what users want
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Try to predict
next
what users want
Good luck!
We are the mobee dick Monika Mikowska
monika@mobeedick.com
mobimoniMOBILE UX DESIGN STUDIO
mobeedick.com

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