1) To handle new range projects from its inception stage. To prepare an activity time chart for the project, monitor the same on a weekly basis, suggest course corrections in case of delays and ensure timelines are managed and met.
2) Coordinate with Marketing, PGHs and map consumer profiles, needs and unmet needs. Benchmark competitor products and propose product line up & features for the new range.
3) Liaison with external design agencies and ensure completion of tasks as scheduled.
4) Do benchmarking with competition models of the relevant segments - on features, aesthetics, construction, materials.
5) Analyze market landscape by evaluating syndicated market data to understand pe...
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