I live and breathe digital – personally and professionally. In my current role as Insight and Strategy Developer at the creative communications agency Advance, I’m tasked with tracking developments in the media landscape and ensuring our clients (and the agency) are kept up to speed.
My passion for digital converges neatly with my deep cultural curiosity as I strive to analyse the effectiveness of emerging methods of communication. This, coupled with a Masters-level education where I focused on social media’s impact on the enterprise, has given me a strong understanding of the links between people, brands and technology.
I’m an excellent multi-tasker – a typical week will se...