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Geneva Area, Switzerland, Vaud Switzerland

Professor of Strategy and Innovation at IMD Business School

Education

I am a Professor of Business Administration and an author of A Social Strategy: How we Profit from Social Media, published in June 2014. The book is the first *research-based* academic book to explain why we spend so much time on various social media platforms and how to use social media platforms to create real profits. The book contains both statistical analyses based on original data sets on user behaviors on Facebook, Twitter, eHarmony, OkCupid, foursquare, Pinterest, Yelp, Wikipedia, MySpace, Friendster, foreign sites like mixi, many of which are not available to other researchers. In addition, it features a number of case studies on companies like Nike and American Express that hav...