Matt Trimmer is Principal Consultant and Managing Director of ivantage Limited, a search marketing agency he founded in 2002. Matt established ivantage with the aim of dispensing actionable, accurate, rigorous, honest and ethical Internet marketing advice with a deliberately holistic approach to website traffic generation, traffic analysis and traffic conversion 鈥� intelligent search marketing. Matt is a Chartered Marketer and a Member of the Chartered Institute of Marketing and has over 13 years experience of Internet marketing, regularly consulting with and providing training to many large and small online organisations in the field of online strategy, paid search, organic search, convers
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