I am a brand & marketing strategist, speaker, and trainer who has made the transition from old media to new through the integration of traditional principles and digital/experiential execution in order to connect brands and their consumers. Adopting the brand is a promise framework to build another platform know as BRANDarchy is designed to assist companies, big and small, to continually improve the manner by which they form relationships with their customers and, subsequently their bottom line, through strategic planning and communication.