I help companies grow profits through data-driven design and marketing. I've developed and implemented CRO strategies, optimizing customer acquisition and lifetime value within the self-service SaaS and eCommerce industries. 5+ years of experience improving the performance of digital sales channels (websites, landing pages, web apps). Able to construct a cohesive story from data (qual + quant), separating signal from noise.
Over the years I've honed my skills in qualitative and quantitative data analysis. I've built growth experiment pipelines that number in the thousands of tests, rigorously prioritized test backlogs, and communicated detailed requirements to design and development team...
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