Fb 101

Feb 19, 2015Download as PPTX, PDF0 likes289 views

Step 1 involves fully setting up your Facebook account with good quality images, contact info, website, and proper business hours. Step 2 is to like and follow local pages in your area such as competitors, organizations, and non-profits to engage strategically in your community. Step 3 is to post your first piece of content, which should include good photos and videos as these generate the most engagement. You should aim to post 5-10 times per week.

ACTION STEPS
STEP 1: SET UP ACCOUNT – FULLY & Properly
Images – Good Quality Photos
Contact Info/Website/Proper Times ETC.
STEP 2: Like/Follow Local pages
Competitors/Organizations/Locals/Non-Profits (strategic
approach)
STEP 3: Your First Post
CONTENT
STEP 4: Scheduling Posting
STEP 5: Likes/Engagement

STEP 2:
Like/Follow Local pages
• LOCAL LOCAL LOCAL !!!
• KCMO, Royals, Chiefs,
• Who should I follow?
• Competitors
• Follow who others follow
NOTE: When another business likes your page it will
not increase your or their likes.

STEP 3:
YOUR FIRST POST
• Content is KING !
• Good Content is always what you are striving
for.
• Photos & Videos (viral videos) are MOST
engaged content
QUESTION: How often should I post!?
5-10 Times a week.

STEP 4:
Scheduling Posting
How do I post 5-10 times a week?
You can Schedule Post on your
computer/app/device and through third
party resources.
https://www.facebook.com/NKCBC?ref=hl

STEP 5:
Likes/Engagement
• LIKES!
Engaging on other peoples post actually do a few
different things.
• Puts your name out there.
• Increases your “engagement” numbers
• “You Scratch My Back, I Scratch Yours”
• Shows you being active & involved in the online
community
• Informs you on what's going on around town and
with competitors.
• Insights - https://www.facebook.com/NKCBC/insights/

Odds & Ends
• EVENTS
• Twitter/Instagram Tabs
• Ad’s
• Page Likes (any additional questions)

APPS:
Facebook Facebook
Pages
• Hoot suite
• Pagemodo
• Buffer

rachael@nkcbusinesscouncil.com
Facebook/NKCBC
Twitter/NKCBC
Instagram/NKCBC

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Fb 101

3. ACTION STEPS STEP 1: SET UP ACCOUNT – FULLY & Properly Images – Good Quality Photos Contact Info/Website/Proper Times ETC. STEP 2: Like/Follow Local pages Competitors/Organizations/Locals/Non-Profits (strategic approach) STEP 3: Your First Post CONTENT STEP 4: Scheduling Posting STEP 5: Likes/Engagement

4. STEP 1: SET UP ACCOUNT – FULLY & Properly • Images (Good Quality) • Cover Photo • Profile Photo • Call To Action – • Website/Email/Online Shop • About • Fill out FULLY (Details Matter!) • Proper times open • Contact Info/Website Info • Name (Searchable)

5. STEP 2: Like/Follow Local pages • LOCAL LOCAL LOCAL !!! • KCMO, Royals, Chiefs, • Who should I follow? • Competitors • Follow who others follow NOTE: When another business likes your page it will not increase your or their likes.

6. STEP 3: YOUR FIRST POST • Content is KING ! • Good Content is always what you are striving for. • Photos & Videos (viral videos) are MOST engaged content QUESTION: How often should I post!? 5-10 Times a week.

7. STEP 4: Scheduling Posting How do I post 5-10 times a week? You can Schedule Post on your computer/app/device and through third party resources. https://www.facebook.com/NKCBC?ref=hl

8. STEP 5: Likes/Engagement • LIKES! Engaging on other peoples post actually do a few different things. • Puts your name out there. • Increases your “engagement” numbers • “You Scratch My Back, I Scratch Yours” • Shows you being active & involved in the online community • Informs you on what's going on around town and with competitors. • Insights - https://www.facebook.com/NKCBC/insights/

9. Odds & Ends • EVENTS • Twitter/Instagram Tabs • Ad’s • Page Likes (any additional questions)

10. APPS: Facebook Facebook Pages • Hoot suite • Pagemodo • Buffer

11. rachael@nkcbusinesscouncil.com Facebook/NKCBC Twitter/NKCBC Instagram/NKCBC

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Fb 101

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