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Greater Jakarta Area, Indonesia Indonesia

President & CEO of RIGHT HAND | A DMSA (Digital+Mobile+Social Activation) Agency

Advertising / Marketing / PR

WHAT MAKES CONTENT GREAT, AND WHAT EXACTLY IS “CONTENT”? For me and taken from my multiple years of experiences: “Content” is an information - that succeeds at entertaining the audience while also helping meet the business goals. The 8 Checklists That Makes Great Content: 1. Great Content Is FINDABLE Your beautifully written content is utterly worthless if nobody knows it exists. The best way to achieve search findability is to align your content with a highly relevant keyword. Then optimize your content for that keyword. The more people who know your content is out there, the more people are likely to read it, love it, share it, act on it. 2. Great Content Is SHAREABLE Shareable co...