WHAT MAKES CONTENT GREAT, AND WHAT EXACTLY IS 鈥淐ONTENT鈥�?
For me and taken from my multiple years of experiences: 鈥淐ontent鈥� is an information - that succeeds at entertaining the audience while also helping meet the business goals.
The 8 Checklists That Makes Great Content:
1. Great Content Is FINDABLE
Your beautifully written content is utterly worthless if nobody knows it exists. The best way to achieve search findability is to align your content with a highly relevant keyword. Then optimize your content for that keyword. The more people who know your content is out there, the more people are likely to read it, love it, share it, act on it.
2. Great Content Is SHAREABLE
Shareable co...
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