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netskills strategic content alliance scamore jisc rdfa metadata semantic web online responsibilities web of data using the social web session 4 of 8 session 6 of 8 promotional strategies flickr youtube twitter blogs bookmarks facebook podcasts engaging your audience participation social media policy metrics online reputation management internet growth conventional seo overview session 2 of 8 session 4 of 4 session 7 of 8 session 3 of 4 session 2 of 4 session 1 of 4 structured data internet of things cloud computing extracting knowledge wolfram alpha emerging technologies social networking sites 2010 search engine optimisation seo tools audience seo guidelines social media target audience preamble priority issues introduction session 3 of 8 session 1 of 8 session 8 of 8 workshop roundup w3c guidelines session 5 of 8 meaning sparql structure microformats open data rdf triples open linked data context rdf dbpedia open graph protocol actions lessons learnt work smarter tactics for success rework technology people process development strategy google guidelines sitemap robotstxt google analytics css html5 keyword selection identifying audience css3 accessibility social networking javascript rss the importance of structure server capability ajax roles related to content inverted pyramid f shape reading pattern content strategy iwmw2011 workshop webmasters effectiveness