When Mike joined Nike鈥檚 team at Hurley, he brought 15-years of sales experience with him. As he began to navigate the landscape of their B2B business, he identified opportunities to streamline processes, integrate data & create a customer-centric platform. These changes produced measurable efficiencies and monumentally increased sales thru their B2B wholesale e-commerce platform. In his current role as Action Sport Coalition B2B Supervisor at VF, Mike has brought his expertise to redefine Reef鈥檚 B2B approach and develop a digital strategy for the organization focused on integration, automation, revenue generation and increased user adoption.
Over the past 6 years in various B2B roles, M...
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