Online Marketing Consultant
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This document discusses digital marketing trends for 2015. It highlights how personalization can increase content consumption by 270% and engagement by 20-42%. Real-time marketing is defined as personalizing web content in response to customer interactions. Content marketing takes forms like blogs, articles and videos. Search and social media are increasingly integrated while mobile strategies are essential as 50% of searches are mobile. Marketing automation, business intelligence, segmentation and personalization are trends for the effective use of tools and data.
Online Marketing Consultant
- 1. Digital Marketing Trends 2015 Fortune Communications 9894780972
- 2. REAL TIME CONTENT PERSONALIZATION CAN INCREASE CONTENT CONSUMPTION BY 270%. Source: Marketo
- 3. Content Marketing ï‚— Content marketing takes on various forms, such as blogs, case studies, how-to articles, white papers, application notes and more visual sources, like webinars, infographics, photos and product videos.
- 4. 81% OF MARKETERS OBSERVE INCREASES IN CUSTOMER ENGAGEMENT AS A KEY BENEFIT OF REAL-TIME MARKETING. Source: Demand Gen
- 5. Search and Social Media ï‚— New Level of Integration and Collaboration ï‚— Some experts advocate SEO and social media marketing will merge into a new discipline.
- 6. 35% OF AMAZON’S REVENUE ARE GENERATED BY IT’S PERSONALIZED RECOMMENDATION ENGINE Source: Venture Beat
- 7. Branding ï‚— Invest in Authenticity and Thought Leadership ï‚— Companies have to invest in marketing that allow them to establish a level of legitimacy with their audience.
- 8. 76% OF MARKETERS DEFINE REAL-TIME MARKETING AS PERSONALIZING WEB CONTENT IN RESPONSE TO CUSTOMER INTERACTIONS. Source: DM News
- 9. Retargeting ï‚— Growing in Effectiveness ï‚— Because retargeting is rising in popularity, the options available to small business, marketers and advertisers is growing.
- 10. PERSONALIZED CTAS RESULTED IN A 42% HIGHER CONVERSION RATE THAN GENERIC CTAS. Source: Hubspot
- 11. Evolution of Direct Email ï‚— Segmentation, Personalization, Responsive Design ï‚— Those that shy away from email marketing because of their own insight that emails are a nuisance will fall behind their competitors who have embraced it.
- 12. MARKETERS SEE AN AVERAGE INCREASE OF 20% IN SALES WHEN USING PERSONALIZED WEB EXPERIENCES. Source: Monetate
- 13. The Mobile Revolution  Mobile-Friendly Content and Engagement is a Must  If you don’t have a mobile strategy, get one.
- 14. PERSONALIZED CTAS RESULTED IN A 42% HIGHER CONVERSION RATE THAN GENERIC CTAS. Source: Hubspot
- 15. Marketing Automation  Leverage the Right Tools and Cloud Solutions  A trend that you’ll see in 2015 is the adoption of marketing automation by businesses of all sizes.
- 16. REAL TIME WEB PERSONALIZATION CAN DRIVE UP TO A 30% INCREASE IN CONVERSION RATES. Source: Marketo
- 17. Business Intelligence ï‚— On-Demand, Actionable Analytics Marketing data will become a crucial point in any marketing
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