The document discusses two potential ideas for a career guidance portal:
1. A practical idea is to create a single portal combining the features of sites like Glassdoor, LinkedIn, and Monster to provide reviews, salaries, forums, and job listings for different careers in one place.
2. A more disruptive idea is to launch an equality campaign similar to gay rights campaigns to promote the message that all career choices deserve equal opportunity and importance, especially in India where only a few professions are typically valued. This campaign could use visuals of different careers connected by equal signs.
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Manukrishna prototype
1. a). The most practical
Today,
there
isnt
a
single
portal
for
parents
to
go
through
career
choices
and
what
the
experts
in
those
鍖elds
are
saying!.
Imagine
a
portal
with
features
of
GlassDoor
(giving
reviews
and
payscale
raAngs
for
di鍖erent
industries
&
鍖rms),
LinkedIn
(focused
expert
forums
and
community
acAvity)
and
Monster
(jobs
available
in
a
鍖eld).
This
is
idea
is
pracAcal
as
it
is
also
easy
to
implement.
selected
to
prototype
3. careerpathway
Careerpathway
enables
both
parents
and
students
to
understand
career
growth
and
career
opAons.
What
is
shown
here
is
the
startup
screen.
The
Parent
(who
is
the
stakeholder)
can
choose
the
鍖ow
for
the
website
for
content
most
relevant
5. careerpathway
A
simplisAc
search
enables
the
parent
to
鍖nd
out
possibiliAes
within
a
chosen
career
鍖eld.
The
opAon
of
lisAng
down
current
curriculum
enables
the
parent
to
understand
career
choices
that
they
wouldn'tt
have
considered
otherwise
7. careerpathway
Once
the
choices
get
available,
certain
moAvators
like
popular
etc
are
useful
for
the
parent.
Upon
clicking
any
of
the
opAons,
the
right
panel
gets
acAve,
with
relevant
expert
talk,
jobs
in
India
&
abroad,
average
salary,
addiAonal
knowledge
required
as
well
as
companies
hiring
for
the
relevant
posiAon.
9. b). The most disruptive
The
Equality
Campaign
(for
gay
rights)
went
Viral
and
now
they
even
have
their
own
symbol
and
idenAty.
I
feel
a
similar
campaign
is
essenAal
w.r.to
Career
Choices,
as
typically
(especially
in
India)
only
a
few
professions
are
considered
of
importance.
To
bring
about
equality
in
career
opAons
(each
career
choice
has
an
equal
opportunity
to
be
successful
in)
an
equality
campaign,
in
my
opinion
could
be
the
most
disrupAve.
selected
to
prototype
11. Equality campaign
The
equality
campaign
brings
about
All
the
various
career
opAons
visually
represented
by
an
equal
to
sign