NANDA KISHORE SETHURAMAN
111
Followers
Personal Information
Organization / Workplace
Bengaluru Area, India India
Occupation
Marketing | Branding | Communications | Strategic Planning Specialist.
Industry
Finance / Banking / Insurance
Website
About
In my 19 years’ progressive career, I have gained multi-domain experience, including 9 years in Financial Services & 9+ years in Services, Consumer Durables & FMCG. As a ‘Strategist’ I have managed to deliver a consistent track record in developing global markets, positioning products, product communication & launching brands with high brand visibility scores by devising & executing winning ideas, forging tie-ups & establishing beneficial relationships in maximizing growth.
Throughout my career, I have acquired exposure as Advertiser & Marketer with 360 degree market approach and as Thought Leader with an overall business perspective. Currently as VP-Digital for Gutenberg Communicatio
Contact Details
Tags
marketing
marketing strategy
targeting
bcg matrix
positioning
promotion
b2b
b2c
promotion strategy
marketing research
pricing
distribution and logistics
advertising
distribution
psychographics
marketing philosophies
wholesale
place
attitudes
marketing process
marketing variables
personality traits
core concepts of marketing
4p
marketing segmentation
market segment
marketing mix
values
demographics
retail
sbu strategy
ge matrix
marketing warfare
pricing strategy
market segmentation
introduction
ge nine cell matrix
sampling
research techniques
panel discussion
nitie
strategy
advertisement
creativity
magazines
public relations
marketing and advertising
newspaper
print
radio
media relations
promotional merchandise
media
personal selling
below the line
above the line
through the line
channel development
demand
sales
sales management
services marketing
types of intermediaries
sales process
services
samiksha
segmenting
beliefs
behavior
competition
packaging and labeling
brand
brand architecture
product mix
brand building
product classification
product line
product strategy
intoduction to marketing
market potential
product
brand drivers
sales forecasting
branding
trademark
tv
indirect selling channels
See more
Users following NANDA KISHORE SETHURAMAN