Passion for
? Marketing ROI, marketing mix modeling, media mix modeling, IoT, and Digital marketing
? Applying quantitative methods to interpreting and addressing business problems, with the ability of hands-on statistical coding and modeling
? Metrics design, performance measuring, and marketing research
? Storytelling with data
Favorite tools: R, Microsoft AZURE, Microsoft AZURE Machine Learning, Power BI, Excel, QlikView, and so on
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