Community Manager: Enter the C-Suite. A SXSWi Workshop.
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The presentation given to guide a collaborative workshop on the development of a Community Manager's Manifesto.
Community Manager: Enter the C-Suite. A SXSWi Workshop.
- 1. The Community Manager: Enter the C-Suite A SXSW Interactive Workshop March 10, 2013 #CManifesto
- 2. Workshop Hosts Natalie Rodic Marsan @rodicka Founder: BrokenOpenMedia & Early-Stage Startup Co-Organizer: Community Managers Meetup Community Manager is not a job title, but a frame of mind and reference for all the work I do. Tim McDonald @tamcdonald Community Manager: Huffington Post Live Founder: MYCMGR Community Manager is responsible for letting people know they matter. Nick Cicero @nickcicero Lead Strategist: Livefyre Editor: SocialFresh.com Community Manager is an organizations eyes, ears, voice, and soul. #cmanifesto | The Community Manager: Enter the C-Suite | A SXSW Interactive Workshop | March 10, 2013
- 3. Case Studies When She Started 1st Community Manager at Livefyre 3rd Employee Hired - before any engineer Built a community without a product Today VP Customer Experience More than 40 Enterprise Users, Thousands of Community Users Jenna Langer 7th largest Online Site Network VP Customer Experience: Livefyre #cmanifesto | The Community Manager: Enter the C-Suite | A SXSW Interactive Workshop | March 10, 2013
- 4. Case Studies When She Started 2.5 Years at Mashable Started: Community Assistant Today Built a team of six. Community is its own department Focus: social & community strategy, operationalizing, team leader Gatekeeper with community-first perspective. Works across almost all aspects of business: product: tech & UX Meghan Peters sales Community Manager: Mashable editorial Co-Organizer: Community Managers Meetup #cmanifesto | The Community Manager: Enter the C-Suite | A SXSW Interactive Workshop | March 10, 2013
- 5. Why Were Gathered Here Today Current Challenges Buzzworthy job title Not always the title, and not always the role Countless variations of the job Little clarity on where it falls in the organizational hierarchy most digital agencies = entry level startups and brands = expected to design and run entire program Limited support or understanding of the role across the company #cmanifesto | The Community Manager: Enter the C-Suite | A SXSW Interactive Workshop | March 10, 2013
- 6. Why Were Gathered Here Today Our Goal Frame the discipline, not just the role Mold the discipline into what we collectively believe it should be .in the future Create a Community Managers Manifesto #cmanifesto | The Community Manager: Enter the C-Suite | A SXSW Interactive Workshop | March 10, 2013
- 7. How the Day Will Go Lets Co-Create! 1. Massive Brainstorm with Post-It Notes 2. Get into Groups & Break-Out Group Exercise with Assigned Theme 3. Writing of the Manifesto 4. Reading of the Final Manifesto #cmanifesto | The Community Manager: Enter the C-Suite | A SXSW Interactive Workshop | March 10, 2013
- 8. Rules for the Road 1. Were going to be strict on time. Please obey the time keeper. 2. Remember, youre not at work right now. Youre not representing your company. 3. You can put your name to the manifesto, but you dont have to. 4. All opinions are valid. Think big. Think utopian. 5. We here to co-create with a win-win positive-sum approach. Make your partners in this room look good in the process of co- creation. #cmanifesto | The Community Manager: Enter the C-Suite | A SXSW Interactive Workshop | March 10, 2013
- 9. Exercise 1: A Massive Brainstorm Task: Identify the top three themes or pillars that you would classify as essential for the development of the community manager discipline Some examples: - Maintaining 1:1 relationships at scale - Connecting both internally and externally - Determining the value of mattering Write one per Post-It-Note and youll send it to the end of the row at the end. You have five minutes to come up with themes. GO! #cmanifesto | The Community Manager: Enter the C-Suite | A SXSW Interactive Workshop | March 10, 2013
- 10. Exercise 2: Break Out Groups 1. Make sure you know everyone in your breakout group. 2. Identify one scribe and one presenter in your group. Task: Take your assigned theme(s). Come up with two to four declarative statements that define the support for your theme. Example Theme #1: What are the KPIs for measuring the success of a community department? Example Declarative Statement #1: - Community practitioners should not be judged based on sales, but on new community member acquisition, converting lurkers to active members, and the number of self-proclaimed brand advocates created. #cmanifesto | The Community Manager: Enter the C-Suite | A SXSW Interactive Workshop | March 10, 2013
- 11. Exercise 2: Break Out Groups, cont. Example Theme #2: Speaking the language of varying stakeholders. Example Declarative Statements #2: - We must evolve perspectives to understand business objectives, while maintaining the position of the lead community advocate. - We must expand the defintion of community to include both internal and external stakeholders. - We need to prioritize nowing how, why, and when to communicate with stakeholders. You have 30 minutes. GO! #cmanifesto | The Community Manager: Enter the C-Suite | A SXSW Interactive Workshop | March 10, 2013
- 12. Presentations & Writing the Manifesto Send your scribe and your speaker to the front of the room #cmanifesto | The Community Manager: Enter the C-Suite | A SXSW Interactive Workshop | March 10, 2013
- 13. Wrapping Up Download the SXSW Community Manager Manifesto http://mycmgr.com/cmanifesto Connect with us online and continue the conversation as we go forth on this journey together with #CManifesto @NickCicero @TAMcDonald @Rodicka #cmanifesto | The Community Manager: Enter the C-Suite | A SXSW Interactive Workshop | March 10, 2013