The document discusses operational media, which are media designed to directly influence decisions and behaviors. It covers tactics for operational media such as understanding decisions, simplifying choices, asking experts or crowds for advice, summarizing and visualizing information, and reporting data over time. The document also addresses rhetorical aspects like establishing trust and assessing the appropriateness of different media. It aims to map the design space of operational media and influence.
1. Operational Media
Anglia Ruskin University, 16 Feb 2009
J. Nathan Matias
emberlight.net/6/operationalmedia/map
2. Anglia Ruskin University, 16 Feb 2009
Operational Media J. Nathan Matias
1. Making Choices
can i eat this: _____________
croissant
3. Anglia Ruskin University, 16 Feb 2009
Operational Media J. Nathan Matias
1. Making Choices
GPS Location:
can i eat this: _____________
croissant Indigo Cafe, Cambridge UK
4. Anglia Ruskin University, 16 Feb 2009
Operational Media J. Nathan Matias
1. Making Choices
GPS Location:
can i eat this: _____________
croissant Indigo Cafe, Cambridge UK
Allergy Rating:
Nuts:
Gluten:
Lactose:
5. Anglia Ruskin University, 16 Feb 2009
Operational Media J. Nathan Matias
1. Making Choices
GPS Location:
can i eat this: _____________
croissant Indigo Cafe, Cambridge UK
Allergy Rating: Pastries Budget:
Nuts:
Dec Jan Feb
Gluten:
Lactose:
6. Anglia Ruskin University, 16 Feb 2009
Operational Media J. Nathan Matias
1. Making Choices
GPS Location:
can i eat this: _____________
croissant Indigo Cafe, Cambridge UK
Allergy Rating: Pastries Budget: Calories:
Nuts:
365
Dec Jan Feb
Gluten:
Lactose:
7. Anglia Ruskin University, 16 Feb 2009
Operational Media J. Nathan Matias
1. Making Choices
GPS Location:
can i eat this: _____________
croissant Indigo Cafe, Cambridge UK
Allergy Rating: Pastries Budget: Calories: Extra Jogging Minutes:
Nuts:
365 45
Dec Jan Feb
Gluten:
Lactose:
8. Anglia Ruskin University, 16 Feb 2009
Operational Media J. Nathan Matias
1. Making Choices
GPS Location:
can i eat this: _____________
croissant Indigo Cafe, Cambridge UK
Allergy Rating: Pastries Budget: Calories: Extra Jogging Minutes:
Nuts:
365 45
Dec Jan Feb
Gluten:
Lactose:
Available Jogging Time:
25
9. Anglia Ruskin University, 16 Feb 2009
Operational Media J. Nathan Matias
1. Making Choices
GPS Location:
can i eat this: _____________
croissant Indigo Cafe, Cambridge UK
Allergy Rating: Pastries Budget: Calories: Extra Jogging Minutes:
Nuts:
365 45
Dec Jan Feb
Gluten:
Lactose:
Ethics Rating: Available Jogging Time:
25
Pay Gov Eco Trd
10. Anglia Ruskin University, 16 Feb 2009
Operational Media J. Nathan Matias
1. Making Choices
GPS Location:
can i eat this: _____________
croissant Indigo Cafe, Cambridge UK
Allergy Rating: Pastries Budget: Calories: Extra Jogging Minutes:
Nuts:
365 45
Dec Jan Feb
Gluten:
Lactose:
Alternatives: Ethics Rating: Available Jogging Time:
25
Pay Gov Eco Trd
11. Anglia Ruskin University, 16 Feb 2009
Operational Media J. Nathan Matias
1. Making Choices
GPS Location:
can i eat this: _____________
croissant Indigo Cafe, Cambridge UK
Allergy Rating: Pastries Budget: Calories: Extra Jogging Minutes:
Nuts:
365 45
Dec Jan Feb
Gluten:
Lactose:
In Your Networks: Alternatives: Ethics Rating: Available Jogging Time:
Cambridge: 217
25
Pay Gov Eco Trd
12
London: 47
90
14. Anglia Ruskin University, 16 Feb 2009
Operational Media. J. Nathan Matias
1. Making Choices
Philadelphia Fullerine (2005)
15. Anglia Ruskin University, 16 Feb 2009
Operational Media. J. Nathan Matias
1. Making Choices
Philadelphia Fullerine (2005) Abolition Exhibit
Cambridge (2007)
16. Anglia Ruskin University, 16 Feb 2009
Operational Media. J. Nathan Matias
1. Making Choices
Philadelphia Fullerine (2005) Abolition Exhibit
Cambridge (2007)
17. Anglia Ruskin University, 16 Feb 2009
Operational Media. J. Nathan Matias
1. Making Choices
Philadelphia Fullerine (2005) Abolition Exhibit
Cambridge (2007)
Comparing Spatial Hypertext (2009)
18. Anglia Ruskin University, 16 Feb 2009
Operational Media. J. Nathan Matias
1. Making Choices
Philadelphia Fullerine (2005) Abolition Exhibit
Cambridge (2007)
Comparing Spatial Hypertext (2009) Emberlight (ongoing)
19. Anglia Ruskin University, 16 Feb 2009
Operational Media. J. Nathan Matias
1. Making Choices
Knowledge Generation Bureau, 15 Feb 2010
20. Anglia Ruskin University, 16 Feb 2009
Operational Media. J. Nathan Matias
1. Making Choices I1. What is Operational Media
Operational Media
21. Anglia Ruskin University, 16 Feb 2009
Operational Media. J. Nathan Matias
1. Making Choices I1. What is Operational Media
en.wikipedia.org/wiki/File:NORADCommandCenter.jpg science.howstuffworks.com/norad.htm/printable
Command & Control
22. Anglia Ruskin University, 16 Feb 2009
Operational Media. J. Nathan Matias
1. Making Choices 1I. What is Operational Media
Weapons of Mass Seduction
image courtesy of MobiAd News
23. Anglia Ruskin University, 16 Feb 2009
Operational Media. J. Nathan Matias
1. Making Choices I1. What is Operational Media
Amp Up Before You Score
images courtesy Neville Hobson
24. Anglia Ruskin University, 16 Feb 2009
Operational Media. J. Nathan Matias
1. Making Choices 1I. What is Operational Media
Amp Up Before You Score
images courtesy Neville Hobson
25. Anglia Ruskin University, 16 Feb 2009
Operational Media. J. Nathan Matias
1. Making Choices 1I. What is Operational Media
Amp Up Before You Score
images courtesy Neville Hobson
26. Anglia Ruskin University, 16 Feb 2009
Operational Media. J. Nathan Matias
1. Making Choices 1I. What is Operational Media
Amp Up Before You Score
images courtesy Neville Hobson
27. Anglia Ruskin University, 16 Feb 2009
Operational Media. J. Nathan Matias
1. Making Choices 1I. What is Operational Media
Hunch gives customized
recommendations and gets
smarter the more you use it.
28. Anglia Ruskin University, 16 Feb 2009
Operational Media. J. Nathan Matias
1. Making Choices 1I. What is Operational Media
29. Anglia Ruskin University, 16 Feb 2009
Operational Media. J. Nathan Matias
1. Making Choices 1I. What is Operational Media
They Work For You
http://theyworkforyou.co.nz/parliaments/49
30. Anglia Ruskin University, 16 Feb 2009
Operational Media. J. Nathan Matias
1. Making Choices 1I. What is Operational Media
They Work For You
http://theyworkforyou.co.nz/organisations
31. Anglia Ruskin University, 16 Feb 2009
Operational Media. J. Nathan Matias
1. Making Choices 1I. What is Operational Media
Writers Dashboards
Image courtesy Mark Bernstein
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Operational Media. J. Nathan Matias
1. Making Choices 1I. What is Operational Media
Personal Annual Report
Nicholas Feltron Annual Report 2009
33. Anglia Ruskin University, 16 Feb 2009
Operational Media. J. Nathan Matias
1. Making Choices 1I. What is Operational Media
Personal Annual Report
Nicholas Feltron Annual Report 2009
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Operational Media. J. Nathan Matias
1. Making Choices 1. What is Operational Media III. Tactics
Tactics
35. Anglia Ruskin University, 16 Feb 2009
Operational Media. J. Nathan Matias
1. Making Choices 1. What is Operational Media III. Tactics
Understand Decisions
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Operational Media. J. Nathan Matias
1. Making Choices 1. What is Operational Media III. Tactics
Simplify Decisions
37. Anglia Ruskin University, 16 Feb 2009
Operational Media. J. Nathan Matias
1. Making Choices 1. What is Operational Media III. Tactics
Limit Choices
38. Anglia Ruskin University, 16 Feb 2009
Operational Media. J. Nathan Matias
1. Making Choices 1. What is Operational Media III. Tactics
Ask The Crowd
39. Anglia Ruskin University, 16 Feb 2009
Operational Media. J. Nathan Matias
1. Making Choices 1. What is Operational Media III. Tactics
Ask Experts
40. Anglia Ruskin University, 16 Feb 2009
Operational Media. J. Nathan Matias
1. Making Choices 1. What is Operational Media III. Tactics
Ask The Computer
41. Anglia Ruskin University, 16 Feb 2009
Operational Media. J. Nathan Matias
1. Making Choices 1. What is Operational Media III. Tactics
Summarize Information
42. Anglia Ruskin University, 16 Feb 2009
Operational Media. J. Nathan Matias
1. Making Choices 1. What is Operational Media III. Tactics
Visualize Information
43. Anglia Ruskin University, 16 Feb 2009
Operational Media. J. Nathan Matias
1. Making Choices 1. What is Operational Media III. Tactics
Embed Information
In Context
44. Anglia Ruskin University, 16 Feb 2009
Operational Media. J. Nathan Matias
1. Making Choices 1. What is Operational Media III. Tactics
Report Information
Over Time
45. Anglia Ruskin University, 16 Feb 2009
Operational Media. J. Nathan Matias
1. Making Choices 1. What is Operational Media III. Tactics
Tactics
46. Anglia Ruskin University, 16 Feb 2009
Operational Media. J. Nathan Matias
1. Making Choices 1. What is Operational Media III. Tactics
Job Skills
47. Anglia Ruskin University, 16 Feb 2009
Operational Media. J. Nathan Matias
1. Making Choices 1. What is Operational Media III. Tactics IV. Rhetoric
Rhetoric
48. Anglia Ruskin University, 16 Feb 2009
Operational Media. J. Nathan Matias
1. Making Choices 1. What is Operational Media III. Tactics IV. Rhetoric
Assumptions & Quality
49. Anglia Ruskin University, 16 Feb 2009
Operational Media. J. Nathan Matias
1. Making Choices 1. What is Operational Media III. Tactics IV. Rhetoric
Trust
50. Anglia Ruskin University, 16 Feb 2009
Operational Media. J. Nathan Matias
1. Making Choices 1. What is Operational Media III. Tactics IV. Rhetoric
Appropriateness
51. Anglia Ruskin University, 16 Feb 2009
Operational Media. J. Nathan Matias
1. Making Choices 1. What is Operational Media III. Tactics IV. Rhetoric V. Bibliography, Notes
natematias.com
emberlight.net/6/operationalmedia/map