Ppt 2
Download as PPTX, PDF
0 likes153 views
This document discusses the portrayal of women in advertising and issues related to ethics and Islamic values. It notes that advertisements often focus more on attractive women than the product being advertised, in order to increase sales. Using women this way is an attempt to get male attention and generate publicity. The document also discusses Pakistani laws and regulations regarding advertising content from organizations like APNS and PEMRA. It argues that many current ads do not properly represent society and are harming cultural norms and family values. The relationship between laws and ethics is also examined, noting that something unethical may not necessarily be illegal. Islamic perspectives on modesty from the Quran are presented.
Ppt 2
- 2. 1-Introduction 2-Reasons to portray Women 3-All Pakistan Newspapers Society (APNS) 4-PEMRA Laws & Conducts for Advertising 5-TVcs 6-Ethical View 7-Relationship Between Laws & Ethics 8-Islamic Perspective 9-References
- 3. Commercial advertisement, whether it is on a Billboard, Television, Newspaper or in a Magazine, the focus is not the product itself, but also the women who is being used to increase sales.
- 4. One reason for the increase in the level of immodesty in advertisement is because the corporate world feels that Sex Sells. One reason for the increase in the level of immodesty in advertisement is because the corporate world feels that Sex Sells. 1
- 6. The object of interest for people is the Girl instead of Mattress.
- 7. The focus in the whole AD is on girl instead of Mattress.
- 8. Using attractive women in ads is actually to get a males attention and to generate greater publicity. Using attractive women in ads is actually to get a males attention and to generate publicity. 2
- 10. Women can only sell your product, no matter the product is a dedicated brand of men.Women can only sell product, no matter the product is a dedicated brand of men. 3
- 12. All advertising agencies shall take all reasonable precautions to ensure that all advertising released by them is legal, decent, clean, honest and truthful and that such advertising is in respect of goods or services prepared with a sense of responsibility to consumers and to society.
- 13. The advertising agencies/ advertisers, before releasing an advertisement for publication, must have documentary evidence to prove all claims, whether direct or implied, that are capable of objective substantiation and it will be required to be provided to the APNS on demand.
- 14. (1) Advertisements aired or distributed by a broadcast or cable TV station shall be designed in such a manner that it conforms to the laws of the country and is not offensive to morality, decency and religious sects of the people of Pakistan.
- 15. (2) No advertisement shall be permitted which: glorifies adultery, lustful passions or the non-Islamic values contains indecent, vulgar, or offensive themes or treatment
- 16. distorts, traditions of Pakistan contains material which is repugnant to ideology of Pakistan or Islamic values
- 22. Advertising as now a major component of society & thus influence values ,norms, beliefs & behavior .
- 23. 1.Majority of ADS doesn't represent our society, Indian & western culture invasion particularly in Ads causing a great harm. 2.The Ads are not family oriented as shown in above discussion.
- 24. 3. Children are grown up before time & the things which even we cant discuss with our families earlier, now they are watching it with all family & due to that the level of shyness is in decline day by day. 4.Media Ethics draws certain boundaries; which are based on the cultural Norms & Values of an individual or a country.
- 25. Something illegal might be unethical but something unethical cant be legal. Laws are consistent, universal, published, accept ed & enforced, while in case of ethics all case will be reversed. Laws have more formal institutions i.e. judiciary, court & police etc. while ethics are self imposed.
- 27. O Prophet! Tell your wives & your daughters And the women of the believers to draw their veils all over their bodies. That will be better, that they should be Known as free respectable women So as not to be annoyed. And Allah is ever Forgiving. Most Merciful. Surah Al- Ahzab Ayah 59 (The Holy Quran)
- 31. Presented by: Komal Razaq & Noman Ghayas