Mr. Arora is a management professional with expertise in marketing and brand management. He has more than 10 years of experience in diversified industries (Automobile, FMCG, IT etc.) and around six years of experience in research, mentor-ship and teaching in professional courses. He has shared his experiences and research work on different national and international platforms including IIT, NIT, MDI and other organizations of great repute. His articles have also been published in different national and international journals. Mr. Arora's is also a well-known contemporary fiction author. His novel "Campus Express: A Fun Ride" received appreciation from readers all over India.