Leveraging 10+ years of pharma marketing and advertising experience and a master鈥檚 in neuropsychology, I inspire creative teams to conceive and create inventive tactics that engage physicians, payers, and patients across a variety of therapeutic categories and brands in domestic and global markets.
In addition to my creative work, I am spearheading the creation of a new sub-discipline within advertising called Neurostrategy. This approach takes a holistic view of the strategic/creative process and identifies where and when insights from neuroscience and behavioral science research can be applied to refine and reinforce creative executions.
Speaking Engagements
- Speaker at the Spring L...
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