Driving and finding growth through consulting, strategy, relationships and the effective use of data, insights and analytics
Previous learning @DentsuAegis, @Data2Decisions @Rogers Media and @Nielsen
Channel Experience - Digital and Mobile Media, TV & Radio, Publishing, Social media, eCommerce, CPG & Retail
Analytical Experience - Cross Platform Media analytics, Digital Analytics, KPI development, Shopper Marketing, Social Media tracking & Sentiment Analysis, Advertising Effectiveness, Loyalty, Segmentation, Price & Promotion, Marketing Mix, Survey
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