Bring a cultural and a developmental lens to my work because consumers live their lives within a cultural context that is always evolving.
Passionate about unearthing and leveraging inspiring consumer insights to brand development and innovation.
Years of experience working with multicultural consumers. And I believe they are key to brand growth as a target segment and as a critical source of inspiration for innovation with total market appeal.
Led brand positioning, marcom, programming, and product and packaging innovation engagements with leading brands such as Disney, Viacom, Discovery networks, and Frito Lay.
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