Week-long St. Patrick’s Day festivities begin each March when Leprechauns officially rename New London, Wisconsin to 'New Dublin'. The exciting week includes; a night of Irish Entertainment, Irish Caroling, a witty Irish Wake, an Irish Ceili, and is topped off by an acclaimed Grand Parade and an Irish Fest. Corned beef and cabbage is widely served in area pubs and restaurants.
Each year’s grand parade typically features various bagpipe bands, marching bands, festive clowns, specialty units, clans, Finnegan's Wake, business floats, and more. The New Dublin Irish Fest is a music festival held under a huge heated big top that features two dynamic Celtic bands. There are beverages, Irish
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