I'm an inventor + designer + scientist. I have a long documented history of inventing first to market mass-appeal products, product categories, technologies, entertainment formats + brands. I’ve opened up > billions in new revenues for the worlds biggest brands . From the first video games for girls, the first social media corporation to new product archetypes for digital native females - i've been pioneering the field of gender and design.
For the last 7 years running a full-time mass market innovation lab with female digital natives. I was the only nondigital native on the team Girlapproved is an entirely new type of innovation and growth firm that was created in collaborat..