Paid-for social media tools for journalists
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Paid social media monitoring tools allow for more comprehensive data collection than free tools by accessing non-English languages, forums, and sources beyond Twitter and Facebook. They provide better data aggregation, management, and analytics capabilities through features like global dashboards, real-time alerts, influencer mapping, and sentiment analysis across topics and languages. This level of insight into social conversations is valuable for understanding market trends and consumer opinions from diverse online discussions beyond just English-language social networks.
Paid-for social media tools for journalists
- 1. Collecting Social Conversations Using Paid For Tools Catriona Oldershaw Managing Director, Synthesio UK @CatrionaTweets news : rewired event 6 November 2012
- 2. Social Media Monitoring Tools Landscape Free Tools Paid For Tools
- 3. Why have these enterprise class listening tools proliferated, and why would you want to switch to a paid tool?
- 4. Methodology >> Data collection >> Sourcing quality Why? #1 The Web isnt just about Twitter and Facebook Mainstream media National Online newspapers / Magazines Local Online newspapers / Magazines Corporate & government websites E-commerce websites NGO & associated Websites Social media Forums Blogs Photo & video-sharing Websites Twitter & micro-blogging platforms Local social networks
- 5. Some of the richest insights come from forums: People congregate there initially based on one shared passion, but end up talking about all sorts of things These conversations leave a lasting online footprint so can be more influential and better reflective of the Zeitgeist than transient sources such as Twitter
- 6. Why? #2 The Social Web isnt just about the West Source: GlobalWebIndex
- 7. Why? #3 The Social Web isnt just about the English language
- 8. Why? #4 Easier ways to find the Influencers talking about an issue
- 9. Methodology >> Global monitoring dashboard Why? #5 Better aggregation, management, storing & manipulation of data Verbatim World Map Topics Mapping Sentiment Distribution Real-Time Alerts Influencers Mapping Market Scoring Sentiment Per Topic Share of buzz Timelines Conversation Digest Sentiment Timeline
- 10. Which can be used to produce compelling infographics
- 12. Source: Sysomos Source: Radian 6
- 13. If you want to understand the tiger, dont go to the zoo, go to the jungle. But equally, dont go with just a butter knife.