Future's Grant Bremner at news:rewired

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This document discusses how StudiosStudios is transforming into digital video by creating original content for passionate audiences and building communities across different topics. It outlines StudiosStudios' editorial, technical, and business strategies for creating high-quality video, securing loyal audiences, and monetizing video content through various channels like YouTube, syndication networks, paid content, and creative solutions. The document also shares lessons learned, such as having a content strategy, engaging audiences, building authentic experiences, and adapting to trends.

studiosstudios
Transformin
g
into digital
video
StudiosStudios
Grant Bremner September 2013

studiosstudios
+ Heritage, founded in 1985 by Chris Anderson
FutureFuture
+ Global, 1,000 staff in UK, US & Australia
+ Original content, created for passionate audiences
interest+ Social, creates and unite communities
+ Authentic, trusted experts with authority
acrossMusic Sports Games Tech Auto Film Creative Women

studiosstudios
Editorial Technic
al
Business Legal
• quality
• standards
• costs
• support
• presentation
• distribution
• asset
management
• rights
management
• delivery systems
• syndication
• monetization
• standards
• ad servers
• licensing
• co
productions
• rights
• permissions
• legal
obligation
• enforcement
Back to the Future (videoBack to the Future (video
2010)2010)

studiosstudios
• dedicated teams
• strategy
• training
• support
• facilities
• talent
• content
• central video management
• standardized
hardware/software
• unified presentation
• multi platform support
• syndication engine
• YouTube network
• standardized ad
formats
• sponsorship
• affiliates
• merchandising
• creative solutions
• branded
entertainment
• rights management
• training / support
• licensing
• monitoring usage
• accessibility
• legal obligation
Future video nowFuture video now
Editorial Technic
al
Business Legal

studiosstudios
1) we create
great video
3) we monetize
our video
£
Making video & money...Making video & money...
2) we secure
loyal audience
A
4) we attract
new business
££ £

studiosstudios
YouTube Channels
Print magazines
Digital magazinesWebsites
1) We create video for...
Syndication network
Direct to business
Advertising
Paid for content
Sponsorship
Creative Solutions
2) We make money ....
Syndication
Direct to Business
+
+
+
Future Partner Network 3) We attract new business...
Making video & money...Making video & money...

studiosstudios
• pre roll
• companion
• affiliates
• video apps
• digital video magazines
• pay per view events
• paywall services (tuition)
• merchandise
• branded video
• unbranded video
• raw assets
• repackaged content
• native advertising
• creative solutions
• branded entertainment
• integrated solutions
No really where’s theNo really where’s the
money?money?
Adverts Paid for Licensin
g
Productio
n
7% 12% 11% 70%

studiosstudios
What lessons have weWhat lessons have we
learntlearnt
+ Have a content strategy
+ Don’t broadcast, engage & entertain
+ Build an authentic audience experience
+ Don't just rely on Pre Roll revenue
+ Don't be complacent, review, adapt, follow trends
+ Listen to your audience, they are always right!
+ Don't think you can ignore YouTube

studiosstudios
Key content strategyKey content strategy
lessonslessons
• creation
storycreedritualsl
anguageleaders/p
resenters
• quality
entertainmentregul
ar & consistent
build
expectationfirst 15
seconds
• last 10 seconds
last 10 seconds
• optimized
metadatabespoke
thumbnailsclaiming/mo
netisationannotations
playlistsseeding &
outreach
• recognize
communityengage
communityuse
community
• collaborate
• reviewmeasure success
KPI’sadapt & repeat
Core Programmin
g
Distributio
n
Community Insight

studiosstudios
Video Example (WalkingVideo Example (Walking
Dead)Dead)

studiosstudios
Many thanks
mediavark
grantbremner
contact@grantbremner.com
StudiosStudios
e

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Future's Grant Bremner at news:rewired

1. studiosstudios Transformin g into digital video StudiosStudios Grant Bremner September 2013

2. studiosstudios + Heritage, founded in 1985 by Chris Anderson FutureFuture + Global, 1,000 staff in UK, US & Australia + Original content, created for passionate audiences interest+ Social, creates and unite communities + Authentic, trusted experts with authority acrossMusic Sports Games Tech Auto Film Creative Women

3. studiosstudios Editorial Technic al Business Legal • quality • standards • costs • support • presentation • distribution • asset management • rights management • delivery systems • syndication • monetization • standards • ad servers • licensing • co productions • rights • permissions • legal obligation • enforcement Back to the Future (videoBack to the Future (video 2010)2010)

4. studiosstudios • dedicated teams • strategy • training • support • facilities • talent • content • central video management • standardized hardware/software • unified presentation • multi platform support • syndication engine • YouTube network • standardized ad formats • sponsorship • affiliates • merchandising • creative solutions • branded entertainment • rights management • training / support • licensing • monitoring usage • accessibility • legal obligation Future video nowFuture video now Editorial Technic al Business Legal

5. studiosstudios 1) we create great video 3) we monetize our video £ Making video & money...Making video & money... 2) we secure loyal audience A 4) we attract new business ££ £

6. studiosstudios YouTube Channels Print magazines Digital magazinesWebsites 1) We create video for... Syndication network Direct to business Advertising Paid for content Sponsorship Creative Solutions 2) We make money .... Syndication Direct to Business + + + Future Partner Network 3) We attract new business... Making video & money...Making video & money...

7. studiosstudios • pre roll • companion • affiliates • video apps • digital video magazines • pay per view events • paywall services (tuition) • merchandise • branded video • unbranded video • raw assets • repackaged content • native advertising • creative solutions • branded entertainment • integrated solutions No really where’s theNo really where’s the money?money? Adverts Paid for Licensin g Productio n 7% 12% 11% 70%

8. studiosstudios What lessons have weWhat lessons have we learntlearnt + Have a content strategy + Don’t broadcast, engage & entertain + Build an authentic audience experience + Don't just rely on Pre Roll revenue + Don't be complacent, review, adapt, follow trends + Listen to your audience, they are always right! + Don't think you can ignore YouTube

9. studiosstudios Key content strategyKey content strategy lessonslessons • creation storycreedritualsl anguageleaders/p resenters • quality entertainmentregul ar & consistent build expectationfirst 15 seconds • last 10 seconds last 10 seconds • optimized metadatabespoke thumbnailsclaiming/mo netisationannotations playlistsseeding & outreach • recognize communityengage communityuse community • collaborate • reviewmeasure success KPI’sadapt & repeat Core Programmin g Distributio n Community Insight

10. studiosstudios Video Example (WalkingVideo Example (Walking Dead)Dead)

11. studiosstudios Many thanks mediavark grantbremner contact@grantbremner.com StudiosStudios e

Editor's Notes

#4: Editorial Technical Business Legal New audience demands New medium to most Future staff Brand presentation issues Insufficient training/support Unsupported and varied video equipment No standards or guidelines Lack of insight/reporting issues Sites not designed for video No standardized delivery method Limited control/management of assets No standards for encoding and presentation Limited analytics integration Limited ad integration (just pre-roll) New ad formats to integrate and sell Limited support in our ad management systems Limited knowledge about integration Limited knowledge about the ad formats Limited variety in inventory Lack of visibility/understanding (inventory management) No central rights management system Limited knowledge about video rights Location Contributor Music 3 rd Party Content Other Take down process cumbersome
#5: 30 full-time broadcast professionals
#8: 30 full-time broadcast professionals
#9: mobile consumption
#10: 30 full-time broadcast professionals
#11: mobile consumption

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