Expertise in Marketing/Brand Communications for both of B2C and B2B with proven experience in Strategic planning and Integrated Marketing Communications (TVC, PR, Digital, Media, Promotion, Event, Activation).
Achievement:
+ Build Holcim Power-S to become No.1 Top-of-mind cement brand in Vietnam.
+ Campaign new product launching Holcim Power-S won Gold Global Excellence Award in Holcim worldwide group.
+ B2B Marketing: won 40,000 CHF sponsorship from Global for "Value Up" campaign Geocycle Brand.
Experienced in Business Development through successful projects:
- New Product Development for Holcim Vietnam from Research, create product concept to commercialize, etc.
- Channel Management P...
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