Nicole began her career in advertising at McCann Erickson London, working across a wide range of FMCG and technology brands.
After two years, Nicole moved to TBWA\ London where she worked on Playstation, Haagen Daaz, Masterfoods and Abbey Bank.
However, the bulk of Nicole’s time at TBWA\London was spent working on Apple Europe. Launching iPod, iPod Shuffle, iPod Nano and the iTunes Store across 11 European countries, and in 2005 won silver & gold European Effies. She became such an integral team member on Apple that she was invited to TBWA\Chiat\Day, Los Angeles to work on Apple International, launching Video iPod with U2.
After Nicole finally met Steve Jobs, she figured it didn