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Social Differentiation
Harnessing Social/Online Opportunities in Job Search



Niclas Hulting
Trine University
Social Media Summit
Trine University
3/14/12

                                                       #TrineSMS
{ @niclashulting }




                     #TrineSMS
{ Social Hybrid }


 Culturally integrated social hybrid.

Hybrid professionals are trained to deliver services across
search, mobile, social, content, analytics, web, PR, and email
marketing. They provide integrated solutions that used to require
multiple agencies and consultants.




                           Quote courtesy of Paul Roetzer (@paulroetzer) via convinceandconvert.com




                                                                                             #TrineSMS
{ Pre Social Media }




                       #TrineSMS
{ Social Sweden }




                    #TrineSMS
{ A Different World }
Yesterday        Today




                          #TrineSMS
{ Social Media and Web 2.0 }



 Global Marketplace
 Endless Opportunities
 Manage Online Reputation




                             #TrineSMS
{ New Hiring Landscape }

89%
        of companies use social media for
        recruiting purposes.



1/3
        of employers rejected candidates
        based on online findings (Google)



80%     of companies use Linkedin, 45% use twitter,
        50% use Facebook to find talent.




                  Statistics via Mashable.com and CareerEnlightenement.com

                                                                     #TrineSMS
{ Harnessing the sun }




                         #TrineSMS
{ Finding your Dream Job }

   #Hashtags
   TweetUps
   Apps (mobile devices)
   Online/Digital/Creative Resume(s)
   Linkedin
   Do A Good Job

                                        #TrineSMS
{ #Hashtags Harnessed }
  #webdevelopment              #career     #greenjobs
                        #web

           #IT            #jobs            #smbfw
     #engineeringjobs
                                               #sm
#pancaketweetup                   #webdesign

         #employment                #resume
                                               #Highered

   #jobsearch
                                 #socialmedia
                                                           #TrineSMS
{ TweetUp }




              #TrineSMS
@kmullett




            #TrineSMS
{ Apps }



   Linkedin
   Careerbuilder iPhone app
   Job Compass
   Monster
   Job Finder
   Craigster




                                  #TrineSMS
{ Resume and Presume }




                         #TrineSMS
{ Resume and Presume } cont.




                           #TrineSMS
{ Resume and Presume } cont.




                           #TrineSMS
{ Resume and Presume } cont.




                           #TrineSMS
{ Resume and Presume } cont.




                           #TrineSMS
{ Linkedin }




100% = Achievement
Unlocked?



                     #TrineSMS
{ #DoGooDWork }


   Differentiate
   Think Outside of the (Digital) Box
   Stick to your core values
   Give and you shall receive



                                         #TrineSMS
{ in the year 3000 }




                       #TrineSMS
#ThankYou

More Related Content

Social Media Summit Presentation

  • 1. Social Differentiation Harnessing Social/Online Opportunities in Job Search Niclas Hulting Trine University Social Media Summit Trine University 3/14/12 #TrineSMS
  • 2. { @niclashulting } #TrineSMS
  • 3. { Social Hybrid } Culturally integrated social hybrid. Hybrid professionals are trained to deliver services across search, mobile, social, content, analytics, web, PR, and email marketing. They provide integrated solutions that used to require multiple agencies and consultants. Quote courtesy of Paul Roetzer (@paulroetzer) via convinceandconvert.com #TrineSMS
  • 4. { Pre Social Media } #TrineSMS
  • 5. { Social Sweden } #TrineSMS
  • 6. { A Different World } Yesterday Today #TrineSMS
  • 7. { Social Media and Web 2.0 } Global Marketplace Endless Opportunities Manage Online Reputation #TrineSMS
  • 8. { New Hiring Landscape } 89% of companies use social media for recruiting purposes. 1/3 of employers rejected candidates based on online findings (Google) 80% of companies use Linkedin, 45% use twitter, 50% use Facebook to find talent. Statistics via Mashable.com and CareerEnlightenement.com #TrineSMS
  • 9. { Harnessing the sun } #TrineSMS
  • 10. { Finding your Dream Job } #Hashtags TweetUps Apps (mobile devices) Online/Digital/Creative Resume(s) Linkedin Do A Good Job #TrineSMS
  • 11. { #Hashtags Harnessed } #webdevelopment #career #greenjobs #web #IT #jobs #smbfw #engineeringjobs #sm #pancaketweetup #webdesign #employment #resume #Highered #jobsearch #socialmedia #TrineSMS
  • 12. { TweetUp } #TrineSMS
  • 13. @kmullett #TrineSMS
  • 14. { Apps } Linkedin Careerbuilder iPhone app Job Compass Monster Job Finder Craigster #TrineSMS
  • 15. { Resume and Presume } #TrineSMS
  • 16. { Resume and Presume } cont. #TrineSMS
  • 17. { Resume and Presume } cont. #TrineSMS
  • 18. { Resume and Presume } cont. #TrineSMS
  • 19. { Resume and Presume } cont. #TrineSMS
  • 20. { Linkedin } 100% = Achievement Unlocked? #TrineSMS
  • 21. { #DoGooDWork } Differentiate Think Outside of the (Digital) Box Stick to your core values Give and you shall receive #TrineSMS
  • 22. { in the year 3000 } #TrineSMS