Presentation at the American Marketing Association Trine University Chapter 'Social Media Summit' 2012. Presentation topic related to job search and the importance of differentiation.
3. { Social Hybrid }
Culturally integrated social hybrid.
Hybrid professionals are trained to deliver services across
search, mobile, social, content, analytics, web, PR, and email
marketing. They provide integrated solutions that used to require
multiple agencies and consultants.
Quote courtesy of Paul Roetzer (@paulroetzer) via convinceandconvert.com
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7. { Social Media and Web 2.0 }
Global Marketplace
Endless Opportunities
Manage Online Reputation
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8. { New Hiring Landscape }
89%
of companies use social media for
recruiting purposes.
1/3
of employers rejected candidates
based on online findings (Google)
80% of companies use Linkedin, 45% use twitter,
50% use Facebook to find talent.
Statistics via Mashable.com and CareerEnlightenement.com
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