Manage the Brand globally ($40m) including P&L, innovation, distribution and off/online marcom delivering double value growth.
- Developed in collaboration with creative agency complete brand re-positioning (incl. brand identity)
- Build the New Product pipeline through extensive Consumer Insights.
- Lead cross-functional project teams to deliver product innovation.
- Defined and implemented global communication partnering with internal/external teams (on/offline advertising and media plans, PR/Events, in-store).
- Lead development of China/Japan/US/German/Turkey distribution strategies.
- Launched own e-commerce and e-CRM activities driving site to #3 top 鈥渃ustomer鈥� for brand.
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