I am a digital native with a passion for communication strategies from a 360掳 perspective. I am a channel and strategic planner selecting the best ways to connect consumers and brands, inventing paid-owned-earned brand programs to engage prospects, embracing all media touchpoints, from the traditional to experiential, digital and word of mouth.
My experience working in a creative agency as well as major media agencies, has given me a dual outlook: creative with media expertise.
I used various skills (from strategic consulting to new business development, from the creation of on and off-line campaigns to the definition of KPIs) with a keen understanding of data via analytics.
I had the ...
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