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Editor's Notes

1.   Marconi and Tesla were the inventors of the earliest forms of radio Intended it for one-on-one communication Soon it was realized radio could be used for broadcasting By 1922 there were more than 500 stations on the air and they were unregulated as the government hadn’t come up with a way to control this new medium no successful model of radio programming had been established, so chaos is what filled the airwaves.
2.  1920-1950 was the “Golden Age of Radio” - it was a new, inexpensive form of entertainment and the programming possibilities were endless. Airwaves were filled with diverse shows like adventures, dramas, comedies, thrillers, romance, mystery, concerts and commentaries. Listeners were active participants who were responsible for imagining all of the visual elements that radio could not convey.
3.  In the 1950s, TV started replacing radio as the dominant entertainment medium in American homes. Networks began to move successful radio shows over to television They were able to add a visual element to stories that radio couldn’t compete with Radio content changed completely and programming started to focus on music, talk radio, sports and news. Radio programs became background noise vs entertainment that required full attention.
4.  FM Radio shook up the radio industry again in the 1960s. Previously, FM radio often simulcast what was on AM radio so it was better quality but didn’t catch on. In 1963, the FCC established a nonduplication rule that said broadcasting companies that owned both AM and FM radio stations now had to come up with original content for each station.Most markets were filled with AM stations that featured all the popular formats so programmers had to search for new and original formats. To take advantage of FM’s great sound quality, FM started playing more music like rock n roll and other genres that required clear audio, and AM radio did talk shows, news reports and sports.
5.  Moving into the present, another technology that had people wondering if radio was dead. Subscription-based radio that competed with terrestrial radio Like early TV, many radio stars have left terrestrial radio for shows on Satellite radio like Howard Stern and Bubba the Love Sponge. Has been somewhat of a competitor, but hasn’t particularly affected terrestrial radio’s audience to where it warranted a programming adaptation.
6.  MP3 players started gaining traction when the iPod was unveiled in 2001 Hugely successful – studies show that’s because they like being in control of their music – playing what they want, when they want.
7.  Pandora, the most successful Internet Radio site, also offers personalization A better alternative for those at their desks all day 
8.  In the recent past, programmers have responded wit Jack FM They need to focus on what these new technologies are lacking Studies show that the only element that terrestrial radio does best in is “giving access to news and information.” Localization is a huge positive that others can’t do. radio stations need to use new technologies to their advantage: streaming their on-air content online, creating podcasts with new content and posting podcasts with previously aired radio shows, stations represented on Facebook and TwitterJelli.net