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Cbd Oil - Starving Audience Framework

Funnel Simplified Pvt. Ltd
Funnel Simplified Pvt. Ltd

The document provides an introduction to applying the Starving Audience Framework to build an accurate persona profile and marketing language for an ideal CBD oil customer. It includes a draft persona profile for a 41-year-old married female from Texas who experiences severe knee and joint pain. She is looking for a fast-acting and long-lasting pain relief product with no side effects. The profile details her goals of living healthily and stress-free as well as her fears of not finding an effective solution. It also provides guidelines for constructing buyer personas, including their motivations, frustrations, and goals. The next steps outlined are to schedule a call to discuss the persona and deliver a second document with website content and marketing materials.

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Starving Audience Persona Intro When we incorporated The Starving Audience Framework into our own business it humbled us by revealing that most of what we had been talking about was our self and we were not getting into the head and heart of our ideal client - the one who we exist to help. The client is the hero while we are just the guide. The good news is that the framework that came from our pain was created. It is built on proven and tested principles that can also change your businesses marketing results. This document is designed to help you apply the extensive research that has been completed for your brand. Do not feel overwhelmed that there is so much information here. We will guide you through the next steps of implementing your new language on your website, marketing funnel, ads and emails. By the end of this process, you will have the outline and framework for your website that you know will work and that you can feel proud of. The outline is structured to connect with potential customers turning them from browsers into buyers. Once the process is done, you can hand what we have created to a web designer who will gladly use their talent to build or rebuild your site. Most web designers have a great eye and can build stunning sites, it is the story part and the words that they struggle with the most. This is now solved. 2
Part One of the Starving Audience Framework is included in the body of this document. This is an accurate profile of your ideal customer profile and beginning language that will be incorporated in all your online and offline marketing. Next Step: We will schedule a call to walk you through your persona and explain in detail what it all means. Part Two is in process and will be the second delivery. This will be for your website or marketing funnel accompanied with wire frames which can be used by your web designer. It will also include content for a short email sequence, beginning ad copy with call to action and Facebook ad research. Starving Audience Persona Intro 3
Passion Who would you help for free? Think of the long haul (20 years) What do folks tell you youre good at? What comes easy? Problem Is there an explicit need? Is there search volume? Is the market growing? Can you solve it better, cheaper or faster? Profit Can they afford your solution? Can you quantify the ROI? Is there potential for recurring revenue? Presence Can you be seen as the go-to provider? How competitive is your niche? What messaging is being used in the market? Pathway How easily can you target online? Which social channels dominate? List interests, experts, publications, associations and groups Buyer Framework 4
Persona: Female Passion 1. Who would you help for free? 2. What do folks tell you you're good at? 3. What comes easy? 1. Female. 2. I am good at providing fast and effective pain reliever products. 3. Offering them informative guidance on the health problems which can help them eliminate sever knee or joint pain. Problem 1. Is there an explicit need? 2. Is there search volume? 3. Is the market growing? 4. Can you solve it better, cheaper or faster? 1. Yes, People are not aware about all the benefits of CBD products. 2. Yes, It is growing. 3. Yes, the market is growing. The interested states are (Indiana, Oklahoma, Kentucky, Vermont, Tennessee). 4. Yes, I can solve it better and faster but not necessarily cheaper. Buyer Persona Evaluation 5
Persona: Female Profit 1. Can they afford your solution? 2. What's the size of the niche? 3. Can you quantify the ROI? 4. Is there potential for MMR (Money Market Rate) or recurring revenue? 1. Yes, because we focus on the quality of product that gives fast and effective results. 2. 9M - 10M monthly active people (Data as per Facebook Insight). 3. Yes. By generating more sales. 4. Yes, By selling CBD products in Wholesale, Assistance Program, CBD Oil Affiliate Program, CBD Bundle Offers. Presence 1. Can you be seen as the go-to provider? 2. How competitive is the niche? 3. What messaging is being used in the market? 1. Yes, because of the verified and tasted products with reasonable price, fast & effective results and no side effects. 2. There is a low to average competition as the market is growing gradually 3. 7 Benefits and Uses of CBD Oil (Plus Side Effects) Healthline The Difference Between THC and CBD | CBD Oil Review CBD Dosage - How Much CBD Oil Should I Take? | CBD Oil Review CBD oil and pets: Can it relieve anxiety and pain? :: WRAL.com CBD oil might ease your aches and painshere's why - MSN.com Buyer Persona Evaluation 6
Persona: Female Pathway 1. How easily can you target online? 2. Which social channels dominate? 3. List interests, experts, publications, associations and groups. 1. With specific interest group we can target this segment on Facebook, Google, Pinterest and Instagram. 2. Facebook, Google, Pinterest and Instagram. 3. Baby products Healthcare products Phone accessories Clothing Household products Jewelry Watch Shoes Pet lover Buyer Persona Evaluation 7
Buyer Persona Snapshot 8 Name Lakeisha McCann Gender Female Age 41 Location Texas, United States Income $65 - $80k Per Annum Marital Status Married Demographics Social Media Groups Facebook, LinkedIn, Twitter Publications N/A Associations N/A Brands Casio, Stanley, Jones New York Experts (Gurus) N/A Tools (Software) N/A Activities Running, Playing Sports Opinions, Behaviors, Events N/A Psychographics Lakeisha is a resident of the United States. She is married and a working woman and likes to participate in running competition; however, as time is passing, she started facing joint and knee pain. She finds this pain very frequently, and she is continually fighting with pain in knees. It makes her cry when the pain is intense. She also feels a bit of stress due to this and not able to have a deep & sound sleep. Many a times. she wakes up anxious at midnight and then just can't get back to sleep. Her husband also started worrying about this and started doing research to find out the right product that can help her reduce the pain & give her a sound and deep sleep. A friend come up with a recommendation of CBD oil. He bought the product online and gave it to her wife who started using it. She can really feel the difference and her pain gradually reduced. After using it on a regular basis, she spends an entire day without pain or stiffness which is a miracle. She is now at peace of mind.
Pains & Frustrations Goals & Desires She desires to stay healthy and enjoy life at its peak. She wants to play her favorite sports so that she can keep up good health. Since she typically started facing lousy knee pain in her legs & also, having insomnia & anxiety, she started looking for a right product which is fast acting, long lasting and leaves no side effects and gives a practical result in reducing her pain. She desires to be always pain-free and stress-free as she feels stressed when she can't see improvements even after spending much money on it. Her ultimate goal is to have peace of mind and have improved mental focus. Fears & Implications Disappointed as she is struggling with severe joint and knee pain in her legs. She consulted with her family doctor who prescribed medicines. She started taking the suggested dosage for nearly two months, but she could not feel better, and no useful improvements were seen. Due to this, she gets more frustrated as her pain gets terrible each day especially when she wakes up in the morning and feels unable to get out of the bed for a while. She also struggles with insomnia and feels stressed when things don't work. As an avid runner, her knees take a pounding. Before she started taking CBD Oil, it took a while for her joints to warm up and find her stride. She is very active about her fitness but since she has a common joint & knee pain from a knee surgery slowing her down to achieve her fitness goals. She is under extreme stress from bottled emotions for years. She fears if she does not get rid of this severe pain and what if she does not achieve her fitness goals. Many times, she feels the pain at an extreme level which is unbearable for her that results in sleepless nights & more stress each day. She has tried multiple pain killers and OTC medicines, but nothing worked the way she expected. Dreams & Aspirations She has always loved sports and dreams to be a runner. But she is down on her knees with intense pain. She had gone through a very tough time when she was under depression as she could not sleep throughout the night. She needs such a product that can help her get rid of the pain she is facing for a long time. She wants to see improvements when she buys a product. She wants to live stress-free and with a better mental focus so that she can be more confident. She wants to ensure that the product she adopts is tested well in advance and is readily available in the market and priced reasonably. Now Eventual Away Towards Buyer Goals Grid 9
The Analyst Motivated by: Facts & Figures. They love to analyse, think things through, plan ahead systematic ways of doing things. They cans stand: Being late, when people dont follow the rules or do things the right way (grammar police!), not understanding things completely before jumping in. The Pioneer Motivated by: A challenge or goal. They thrive off of pressure to achieve. In it to WIN it attitude. Natural born leaders/entrepreneurs. Willing to work beyond where most will. They cant stand: confrontation, people who are overly loud or pressure to perform. The Amuser Motivated by: FUN & Recognition! They love to dance, talk, sing and have a good time everywhere they go! They are often times disorganized & a little messy, but their positivity and optimistic outlook on life is contagious! They cant stand: RULES, being told what to do, or being on a schedule! The Refined Motivated by: Helping others. They enjoy being a part of something bigger than themselves! LOVE SMALL gatherings and entertaining. They have a calm demeanor and are often introverts They cant stand: confrontation, people who are overly loud or pressure to perform. This is an outline of the 4 buyers personas Buyer Persona Overview 10
Your 2 buyers personas The Analyst Expect my results to improve more Instant Relief Noticed a HUGE difference More affordable Happy with the concluded results Feel a difference Effects are very subtle Better able to articulate My thoughts Helping me communicate more clearly and concisely Feel more organized mentally The Pioneer Makes the daily process more pleasurable Backed by scientific research Kind to the environment and to animals Feel like my body has detoxified Seeing better results Completely eliminates the discomfort Taste really good and feel very refreshing Feeling less puffy, less "junky Knees feel better lubricated now Buyer Persona Language 11
Unaware Problem Aware Solution Aware Product Aware Most Aware Make PROSPECTS problem aware & solution aware Convert problem aware & solution aware prospects into LEADS New leads can now make an Informed purchase decision Content at the top of the funnel facilitates AWARENESS Content in the middle of the funnel facilitates EVALUATION Content at the bottom of the funnel facilitates CONVERSION Blog Social Media Updates Infographics Photographs Digital Magazine/Reports Audio Podcast Video/Video Podcast Microsite Primary Research Educational Resources Quiz/Surveys Discounts/Offers/Loyalty club Useful Resources Downloads Demo Customer Story Comparison/Spec Sheet Webinar/Events 12 Customer Journey
Increase Metrix + Timeline Pain Relief In 7 Days Better Sleep In 7 Days Confidence 75% or more Energy Level 50% or more Work Productivity 50% or more Thought Process 50% or more Mental Focus 75% or more Performance 50% or more Good Health 50% or more Concentration 75% or more Positive State Of Mind 75% or more Improved Walking In 7 Days Calmness 50% or more Decrease Metrix + Timeline Pain In 7 Days Health Risks 50% or more Depression 75% or more Stress 75% or more Medical Expenses 50% or more Anxiety 75% or more Cyclic Vomiting Syndrome In 30 days Menstrual Cramps In 30 days Sun Sensitive Eyes 50% or more Daily Detoxification 50% or more Inflammation 50% or more Discomfort 50% or more Insomnia 75% or more RE (Result & Emotions) Thermometer 20 10 0 -10 30 40 50 60 70 80 20 10 0 -10 30 40 50 60 70 80 13
01 What is your client's biggest goal or desire? To stay healthy and enjoy life at its peak. She wants to play her favorite sports & wants to feel the peace of mind 02 What's your client's biggest dream or aspiration? She has always loved sports and dreams to be a runner. 03 What's your client's biggest pain or frustration? Struggling with severe joint and knee pain in her legs gets more frustrated as her pain gets terrible each day especially when she wakes up in the morning and feels unable to get out of the bed for a while. Dreams Goals Pain Attention Currency I help female to eliminate severe joint and knee pain in 7 days so that they can have energetic mornings to practice running at their peak without worrying about getting the pain back. Attention Currency 14
Upsell Advocate Promote ConvertExciteCore Offers Aware Engage Subscribe A B 1 2 456 3 7 8 9 IdentifySellAutomate The Starving Audience Framework 15
The Solution Framework Identify 16 Fully aware about the problem i.e. Knee Pain Ready to subscribe & opts in to receive emails Better clarity about the solution Hears about the solution via referral Watching a video to see how effective the solution is Confident about the solution 1 2 3 Subscribe Engage Aware To From
Sell The Solution Framework 17 Attracting to the promotions & offers Buy them with confidence Gets value from initial transaction Makes a small purchase Can see the results & leaving feedback Reading success stories 4 5 6 Core Offers Excite Convert To From
Automate The Solution Framework 18 Brand Tells to family & friends about the brand & promotes it Sharing testimonials/case study Repeat purchase through One time offers & upsells Keep an eye on bulk buying offers & discounts More engagement on Facebook/chatbot7 8 9 Promote Advocate Upsell To From
Action Dedicate your whole existence to your favorite sports Follow Join a group, community or enlist a friend Trying Feeling change, feeling new positivity and seeking more Curious Aware of the solution that will help get rid of the pain Symptoms Key to Success Achieving goals with confidence Don't want to face the pain again Anxious Wants better results Struggling with joint & knee pain My Core Solution Pain Relief The Business Growth Pyramid 19
The Value Ladder 20 Formats Goals Pricing Customer and/or personal success stories Convert problem aware & solution aware into leads N/A One time offer Formats Goals Pricing Email Nurturing Build trust & engage them N/A Downloads Educational Resources Retargeting Lead Magnets Formats Goals Pricing Blog Posts Create Awareness Build The Audience N/A Articles Infographics Videos Convert Nurturing And Engage Attract And Capture
The Ultimate Lead Magnet Title The Ultimate Lead Magnet Promise Statements The Lead Magnet 21
22
23 Whats Next Schedule your call to review the persona

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Cbd Oil - Starving Audience Framework

  • 2. Starving Audience Persona Intro When we incorporated The Starving Audience Framework into our own business it humbled us by revealing that most of what we had been talking about was our self and we were not getting into the head and heart of our ideal client - the one who we exist to help. The client is the hero while we are just the guide. The good news is that the framework that came from our pain was created. It is built on proven and tested principles that can also change your businesses marketing results. This document is designed to help you apply the extensive research that has been completed for your brand. Do not feel overwhelmed that there is so much information here. We will guide you through the next steps of implementing your new language on your website, marketing funnel, ads and emails. By the end of this process, you will have the outline and framework for your website that you know will work and that you can feel proud of. The outline is structured to connect with potential customers turning them from browsers into buyers. Once the process is done, you can hand what we have created to a web designer who will gladly use their talent to build or rebuild your site. Most web designers have a great eye and can build stunning sites, it is the story part and the words that they struggle with the most. This is now solved. 2
  • 3. Part One of the Starving Audience Framework is included in the body of this document. This is an accurate profile of your ideal customer profile and beginning language that will be incorporated in all your online and offline marketing. Next Step: We will schedule a call to walk you through your persona and explain in detail what it all means. Part Two is in process and will be the second delivery. This will be for your website or marketing funnel accompanied with wire frames which can be used by your web designer. It will also include content for a short email sequence, beginning ad copy with call to action and Facebook ad research. Starving Audience Persona Intro 3
  • 4. Passion Who would you help for free? Think of the long haul (20 years) What do folks tell you youre good at? What comes easy? Problem Is there an explicit need? Is there search volume? Is the market growing? Can you solve it better, cheaper or faster? Profit Can they afford your solution? Can you quantify the ROI? Is there potential for recurring revenue? Presence Can you be seen as the go-to provider? How competitive is your niche? What messaging is being used in the market? Pathway How easily can you target online? Which social channels dominate? List interests, experts, publications, associations and groups Buyer Framework 4
  • 5. Persona: Female Passion 1. Who would you help for free? 2. What do folks tell you you're good at? 3. What comes easy? 1. Female. 2. I am good at providing fast and effective pain reliever products. 3. Offering them informative guidance on the health problems which can help them eliminate sever knee or joint pain. Problem 1. Is there an explicit need? 2. Is there search volume? 3. Is the market growing? 4. Can you solve it better, cheaper or faster? 1. Yes, People are not aware about all the benefits of CBD products. 2. Yes, It is growing. 3. Yes, the market is growing. The interested states are (Indiana, Oklahoma, Kentucky, Vermont, Tennessee). 4. Yes, I can solve it better and faster but not necessarily cheaper. Buyer Persona Evaluation 5
  • 6. Persona: Female Profit 1. Can they afford your solution? 2. What's the size of the niche? 3. Can you quantify the ROI? 4. Is there potential for MMR (Money Market Rate) or recurring revenue? 1. Yes, because we focus on the quality of product that gives fast and effective results. 2. 9M - 10M monthly active people (Data as per Facebook Insight). 3. Yes. By generating more sales. 4. Yes, By selling CBD products in Wholesale, Assistance Program, CBD Oil Affiliate Program, CBD Bundle Offers. Presence 1. Can you be seen as the go-to provider? 2. How competitive is the niche? 3. What messaging is being used in the market? 1. Yes, because of the verified and tasted products with reasonable price, fast & effective results and no side effects. 2. There is a low to average competition as the market is growing gradually 3. 7 Benefits and Uses of CBD Oil (Plus Side Effects) Healthline The Difference Between THC and CBD | CBD Oil Review CBD Dosage - How Much CBD Oil Should I Take? | CBD Oil Review CBD oil and pets: Can it relieve anxiety and pain? :: WRAL.com CBD oil might ease your aches and painshere's why - MSN.com Buyer Persona Evaluation 6
  • 7. Persona: Female Pathway 1. How easily can you target online? 2. Which social channels dominate? 3. List interests, experts, publications, associations and groups. 1. With specific interest group we can target this segment on Facebook, Google, Pinterest and Instagram. 2. Facebook, Google, Pinterest and Instagram. 3. Baby products Healthcare products Phone accessories Clothing Household products Jewelry Watch Shoes Pet lover Buyer Persona Evaluation 7
  • 8. Buyer Persona Snapshot 8 Name Lakeisha McCann Gender Female Age 41 Location Texas, United States Income $65 - $80k Per Annum Marital Status Married Demographics Social Media Groups Facebook, LinkedIn, Twitter Publications N/A Associations N/A Brands Casio, Stanley, Jones New York Experts (Gurus) N/A Tools (Software) N/A Activities Running, Playing Sports Opinions, Behaviors, Events N/A Psychographics Lakeisha is a resident of the United States. She is married and a working woman and likes to participate in running competition; however, as time is passing, she started facing joint and knee pain. She finds this pain very frequently, and she is continually fighting with pain in knees. It makes her cry when the pain is intense. She also feels a bit of stress due to this and not able to have a deep & sound sleep. Many a times. she wakes up anxious at midnight and then just can't get back to sleep. Her husband also started worrying about this and started doing research to find out the right product that can help her reduce the pain & give her a sound and deep sleep. A friend come up with a recommendation of CBD oil. He bought the product online and gave it to her wife who started using it. She can really feel the difference and her pain gradually reduced. After using it on a regular basis, she spends an entire day without pain or stiffness which is a miracle. She is now at peace of mind.
  • 9. Pains & Frustrations Goals & Desires She desires to stay healthy and enjoy life at its peak. She wants to play her favorite sports so that she can keep up good health. Since she typically started facing lousy knee pain in her legs & also, having insomnia & anxiety, she started looking for a right product which is fast acting, long lasting and leaves no side effects and gives a practical result in reducing her pain. She desires to be always pain-free and stress-free as she feels stressed when she can't see improvements even after spending much money on it. Her ultimate goal is to have peace of mind and have improved mental focus. Fears & Implications Disappointed as she is struggling with severe joint and knee pain in her legs. She consulted with her family doctor who prescribed medicines. She started taking the suggested dosage for nearly two months, but she could not feel better, and no useful improvements were seen. Due to this, she gets more frustrated as her pain gets terrible each day especially when she wakes up in the morning and feels unable to get out of the bed for a while. She also struggles with insomnia and feels stressed when things don't work. As an avid runner, her knees take a pounding. Before she started taking CBD Oil, it took a while for her joints to warm up and find her stride. She is very active about her fitness but since she has a common joint & knee pain from a knee surgery slowing her down to achieve her fitness goals. She is under extreme stress from bottled emotions for years. She fears if she does not get rid of this severe pain and what if she does not achieve her fitness goals. Many times, she feels the pain at an extreme level which is unbearable for her that results in sleepless nights & more stress each day. She has tried multiple pain killers and OTC medicines, but nothing worked the way she expected. Dreams & Aspirations She has always loved sports and dreams to be a runner. But she is down on her knees with intense pain. She had gone through a very tough time when she was under depression as she could not sleep throughout the night. She needs such a product that can help her get rid of the pain she is facing for a long time. She wants to see improvements when she buys a product. She wants to live stress-free and with a better mental focus so that she can be more confident. She wants to ensure that the product she adopts is tested well in advance and is readily available in the market and priced reasonably. Now Eventual Away Towards Buyer Goals Grid 9
  • 10. The Analyst Motivated by: Facts & Figures. They love to analyse, think things through, plan ahead systematic ways of doing things. They cans stand: Being late, when people dont follow the rules or do things the right way (grammar police!), not understanding things completely before jumping in. The Pioneer Motivated by: A challenge or goal. They thrive off of pressure to achieve. In it to WIN it attitude. Natural born leaders/entrepreneurs. Willing to work beyond where most will. They cant stand: confrontation, people who are overly loud or pressure to perform. The Amuser Motivated by: FUN & Recognition! They love to dance, talk, sing and have a good time everywhere they go! They are often times disorganized & a little messy, but their positivity and optimistic outlook on life is contagious! They cant stand: RULES, being told what to do, or being on a schedule! The Refined Motivated by: Helping others. They enjoy being a part of something bigger than themselves! LOVE SMALL gatherings and entertaining. They have a calm demeanor and are often introverts They cant stand: confrontation, people who are overly loud or pressure to perform. This is an outline of the 4 buyers personas Buyer Persona Overview 10
  • 11. Your 2 buyers personas The Analyst Expect my results to improve more Instant Relief Noticed a HUGE difference More affordable Happy with the concluded results Feel a difference Effects are very subtle Better able to articulate My thoughts Helping me communicate more clearly and concisely Feel more organized mentally The Pioneer Makes the daily process more pleasurable Backed by scientific research Kind to the environment and to animals Feel like my body has detoxified Seeing better results Completely eliminates the discomfort Taste really good and feel very refreshing Feeling less puffy, less "junky Knees feel better lubricated now Buyer Persona Language 11
  • 12. Unaware Problem Aware Solution Aware Product Aware Most Aware Make PROSPECTS problem aware & solution aware Convert problem aware & solution aware prospects into LEADS New leads can now make an Informed purchase decision Content at the top of the funnel facilitates AWARENESS Content in the middle of the funnel facilitates EVALUATION Content at the bottom of the funnel facilitates CONVERSION Blog Social Media Updates Infographics Photographs Digital Magazine/Reports Audio Podcast Video/Video Podcast Microsite Primary Research Educational Resources Quiz/Surveys Discounts/Offers/Loyalty club Useful Resources Downloads Demo Customer Story Comparison/Spec Sheet Webinar/Events 12 Customer Journey
  • 13. Increase Metrix + Timeline Pain Relief In 7 Days Better Sleep In 7 Days Confidence 75% or more Energy Level 50% or more Work Productivity 50% or more Thought Process 50% or more Mental Focus 75% or more Performance 50% or more Good Health 50% or more Concentration 75% or more Positive State Of Mind 75% or more Improved Walking In 7 Days Calmness 50% or more Decrease Metrix + Timeline Pain In 7 Days Health Risks 50% or more Depression 75% or more Stress 75% or more Medical Expenses 50% or more Anxiety 75% or more Cyclic Vomiting Syndrome In 30 days Menstrual Cramps In 30 days Sun Sensitive Eyes 50% or more Daily Detoxification 50% or more Inflammation 50% or more Discomfort 50% or more Insomnia 75% or more RE (Result & Emotions) Thermometer 20 10 0 -10 30 40 50 60 70 80 20 10 0 -10 30 40 50 60 70 80 13
  • 14. 01 What is your client's biggest goal or desire? To stay healthy and enjoy life at its peak. She wants to play her favorite sports & wants to feel the peace of mind 02 What's your client's biggest dream or aspiration? She has always loved sports and dreams to be a runner. 03 What's your client's biggest pain or frustration? Struggling with severe joint and knee pain in her legs gets more frustrated as her pain gets terrible each day especially when she wakes up in the morning and feels unable to get out of the bed for a while. Dreams Goals Pain Attention Currency I help female to eliminate severe joint and knee pain in 7 days so that they can have energetic mornings to practice running at their peak without worrying about getting the pain back. Attention Currency 14
  • 15. Upsell Advocate Promote ConvertExciteCore Offers Aware Engage Subscribe A B 1 2 456 3 7 8 9 IdentifySellAutomate The Starving Audience Framework 15
  • 16. The Solution Framework Identify 16 Fully aware about the problem i.e. Knee Pain Ready to subscribe & opts in to receive emails Better clarity about the solution Hears about the solution via referral Watching a video to see how effective the solution is Confident about the solution 1 2 3 Subscribe Engage Aware To From
  • 17. Sell The Solution Framework 17 Attracting to the promotions & offers Buy them with confidence Gets value from initial transaction Makes a small purchase Can see the results & leaving feedback Reading success stories 4 5 6 Core Offers Excite Convert To From
  • 18. Automate The Solution Framework 18 Brand Tells to family & friends about the brand & promotes it Sharing testimonials/case study Repeat purchase through One time offers & upsells Keep an eye on bulk buying offers & discounts More engagement on Facebook/chatbot7 8 9 Promote Advocate Upsell To From
  • 19. Action Dedicate your whole existence to your favorite sports Follow Join a group, community or enlist a friend Trying Feeling change, feeling new positivity and seeking more Curious Aware of the solution that will help get rid of the pain Symptoms Key to Success Achieving goals with confidence Don't want to face the pain again Anxious Wants better results Struggling with joint & knee pain My Core Solution Pain Relief The Business Growth Pyramid 19
  • 20. The Value Ladder 20 Formats Goals Pricing Customer and/or personal success stories Convert problem aware & solution aware into leads N/A One time offer Formats Goals Pricing Email Nurturing Build trust & engage them N/A Downloads Educational Resources Retargeting Lead Magnets Formats Goals Pricing Blog Posts Create Awareness Build The Audience N/A Articles Infographics Videos Convert Nurturing And Engage Attract And Capture
  • 21. The Ultimate Lead Magnet Title The Ultimate Lead Magnet Promise Statements The Lead Magnet 21
  • 22. 22
  • 23. 23 Whats Next Schedule your call to review the persona