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Miami/Fort Lauderdale Area United States

Assistant Account Planner

Advertising / Marketing / PR

• Collaborate with the Client Services team and Senior Planner by applying consumer understanding to solve creative problems. • Manage research projects, including writing research briefs, lead screeners, discussion guides, and reports. • Develop actionable insights from primary and secondary intelligence. • Write inspiring and insightful creative briefs and persuasive points-of-view. • Develop preliminary brand positioning using brand mission, vision, and core values. • Held positions in the Account Services department before transitioning to the Research and Planning department. • Clients: National Pork Board, Toyota, Sedano's Supermarkets, Goya Foods, Four Seaso...