• Collaborate with the Client Services team and Senior Planner by applying consumer understanding to solve creative problems.
• Manage research projects, including writing research briefs, lead screeners, discussion guides,
and reports.
• Develop actionable insights from primary and secondary intelligence.
• Write inspiring and insightful creative briefs and persuasive points-of-view.
• Develop preliminary brand positioning using brand mission, vision, and core values.
• Held positions in the Account Services department before transitioning to the Research and
Planning department.
• Clients: National Pork Board, Toyota, Sedano's Supermarkets, Goya Foods, Four Seaso...
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