I am a serial brand builder who leverages expertise in strategy, creativity and relentless program execution to help startups and smaller businesses build an effective marketing capability on an outsourced basis.
A ‘hands on’ marketing executive, I have a strong track record of launching brands and using data and voice of the customer insights to develop marketing strategies that take calculated risks in order to catapult brands to market leadership.
My core areas of focus and strength include:
1. Brand incubation - I have a proven process for developing value proposition, tagline and marketing pillars consistently and successfully, based on market validation.
2. Outsourced marketing